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Yearly Archives: 2008
Branding
I read an article recently that I thought all my clients and business partners would appreciate. The article comes from the Vice President of Brand Marketing and Strategy Marcella Shinder who oversees American Express’s Open brand marketing program. Here is … Continue reading
Posted in Design At Work, Identity
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The Great Debate: In-House vs. Outsourced Marketing
A typical day at the office for any marketing or advertising firm can be described as… well, anything but typical. Whether it’s copy writing, graphic design, Web development, SEO or video production, every task is considerably different from the last … Continue reading