Archive for the ‘Design At Work’ Category

Molly Hart Joins Creative Firm as Public Relations Account Executive

Tuesday, June 22nd, 2010

Design At Work Announces Addition to PR Team
Molly Hart Joins Creative Firm as Public Relations Account Executive


HOUSTON – June 21, 2010 – Design At Work Creative Services proudly announces Molly Hart as the newest addition to the creative team. Hart will serve the role of public relations account executive.

Hart’s responsibilities include copywriting, contributing creative marketing ideas and maintaining relations with clients. Hart is also responsible for implementing public relations strategies on behalf of her clients.

Hart graduated with a Bachelor of Science in Marketing with a minor in English from Louisiana State University in 2007, bringing a comprehensive skill set to the team at Design At Work. Most recently, Hart served as account executive at The Moran Group, a full-service advertising agency in Baton Rouge, La.

“Molly is an ideal fit for Design At Work,” said John Lowery, president of Design At Work. “The combination of her work ethic, enthusiasm and passion for writing will be a great asset to our clients.”

Founded in 1990, Design At Work is a full-service advertising and public relations firm that creates integrated campaigns including advertising, public relations, collateral materials, logo identity, graphic design, website development and video production. For more information, please visit www.designatwork.com.

Lindsey Reaves Joins Creative Firm as Public Relations Account Executive

Tuesday, June 22nd, 2010

Design At Work Continues Growth With New Hire

Lindsey Reaves Joins Creative Firm as Public Relations Account Executive


Lindsey ReavesHOUSTON – May 27, 2010 – Design At Work Creative Services (DAW) proudly announces Lindsey Reaves as the newest addition to the creative team. Reaves will serve the role of public relations account executive.

Reaves’s responsibilities include building and maintaining outstanding relations with clients as well as contributing public relations copywriting and creative marketing. As branding and creative marketing are an integral part of the many services offered at Design At Work, Reaves will be responsible for implementing marketing strategies on behalf of her clients.

Reaves graduated summa cum laude with her bachelor’s degree in finance from Texas State University and, in turn, brings a unique perspective to the team at Design At Work. In her previous roles, a dedication to exceptional customer service and close client relationships set her apart from her colleagues.

“Lindsey is an invaluable addition to the creative team of Design At Work,” said John Lowery, president of Design At Work. “Her work ethic, passion for writing and eagerness to learn is sure to translate into great success for our clients.”

Founded in 1990, Design At Work is a full-service advertising and public relations firm that creates integrated campaigns including advertising, public relations, collateral materials, logo identity, graphic design, Web site development and video production. For more information, please visit www.designatwork.com.

Account Executive Position Available!

Tuesday, June 8th, 2010

Communications/PR Account Executive Position Available!

Quick. Now’s your chance.

It’s what you’ve been waiting for.
It’s the opportunity of a lifetime. Hold on to your hat! It’s a job opening at Design At Work!

Sure, everyone’s dying to get a job at Design At Work. But few will meet our high standards. We challenge you to bring it on. Get the lead out of your feet. Snap to it. Run the gauntlet. Put it all on the table. Show us what you’ve got.

Wanted:

A Communications/PR Account Executive with sharp skills to join the Design At Work team! The ideal candidate has experience with collateral copywriting and Web writing and a portfolio to prove it. Magazine writing and editing skills would be helpful. The job also involves developing strategy and content for Web sites. This position requires excellent time management and project management skills, as well as a desire to work collaboratively with designers, editors, PR, and internal clients in a fast-paced environment.

If you’re a creative strategic thinker and a talented writer please send resume.

Job duties MAY include, but certainly are not limited to:

  • Leading the PR effort for a set of clients on retainer (developing strategy; constantly working proactively on their behalf to generate new pitches and story ideas)
  • Writing, editing and distributing a wide variety of PR materials, including press releases, media alerts, calendar listings and pitch letters
  • Copy writing for marketing communications materials, including brochures, Web sites, direct mail campaigns, ads, newsletters, feature stories, posters, fliers and handouts
  • Creating, updating and maintaining client-specific media lists
  • Designing, assembling and distributing press kits
  • Trade show planning

Qualifications:

We’re looking for someone who will knock us off our feet. Someone who wants to be challenged. Someone that wants to grow with the company and do more than is required. Prefer 3+ years experience in writing and editing for Web sites, publications and/or print collateral. Must be able to write in AP style.

Qualities for a good fit:

  • Quick learner, detail oriented, proactive and well organized
  • High standard of excellence
  • Outgoing team player that can also work comfortably on an independent level
  • Exceptional written and oral communication skills
  • Ability to multi-task and work at a fast pace, often under pressure
  • Strong desire to learn and be challenged, problem solver

About Us:

Established in 1990, Design At Work Creative Services is a Houston-based full service advertising and public relations firm. The agency creates comprehensive marketing campaigns that include advertising, public relations, collateral materials, logo identity creation, graphic design and Web site development.

Design At Work is a flexible, fun place to work. If you don’t mind a creative environment, nutty employees and unique opportunities to grow and learn, please apply!

Send your resumé and cover letter to jobs@designatwork.com.

The Great Debate: In-House vs. Outsourced Marketing

Thursday, July 24th, 2008

A typical day at the office for any marketing or advertising firm can be described as… well, anything but typical. Whether it’s copy writing, graphic design, Web development, SEO or video production, every task is considerably different from the last and requires phenomenal expertise and loads of talent. Few businesses can afford to maintain a full-time staff that can master each of these fields. So what is there to do? Outsource? Exactly.

Whoa. Outsource? Yes, I said outsource. As the dreaded outsourcing monster rears its ugly head, the status quo is to beat it down as quickly as possible. But a fundamental change is under way: businesses are increasingly farming out marketing and advertising operations. According to the Harvard Business Review, a recent Forrester Research survey of 650 marketing executives found that 53% aimed to outsource more of their marketing activities. And, Global Services magazine recently reported a research study that found that outsourced marketing will grow another 14% in coming years. Why? Believe it or not, outsourcing can actually save money and improve quality.

Practically speaking, that makes sense. I mean, outsourced marketing firms maintain expertise in core disciplines, which allows them to complete requests faster and more competently than in-house staff. Most businesses get trapped in the mentality that they can hire a few of their own mass communication experts and get the same results. So the real question is: If you aren’t outsourcing your marketing and advertising already, why haven’t you?