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The Luck of a Marketing Strategy
While it may seem effortless to some, successful marketing isn’t about luck or a "bag of tricks." It’s about using a clear strategy to position your baby as the brand of choice and edge out the competition. Focus on the right message. What are the qualities that most define your brand at its core? What [...]
Lookin’ Good, Baby!
The Good, Bad and Ugly About Graphic Design. Beauty is everything — at least, that’s true for marketing and advertising. It’s not enough that your product or service is outstanding, your copywriting is flawless or even that your branding is consistent. If your marketing collateral is, well, ugly, a potential customer may get the wrong [...]
We Have the Formula for Your Success.
We’ve said it before, and we’ll say it again — we have the formula for your success. Here’s an example of how we helped a baby go from crawling to running in no time. Helping families succeed — one test at a time. Our client, Krist Samaritan Center, began a psychological testing program called MindWorks [...]
Land of Opportunity
“Our new brand identity will give us the freedom and flexibility to explore innovations and new channels of distribution that will keep us in step with our current customers and build strong connections with new customers.” Howard Schultz Starbucks CEO Expanding your business into a new market is the dream of just about every entrepreneur. [...]
Brand Management: The Straight and Narrow
“A brand for a company is like a reputation for a person.” Jeffrey P. Bezos, CEO, Amazon.com As so much more than a buzzword, “branding” is infinitely important. Establishing your business in the eyes of consumers, branding communicates who you are and how you’re better, faster and stronger. Branding creates an emotional bond between your [...]