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Grab your brochure—it’s game time!
Everyone knows the magnitude of the sales presentation. It’s the Super Bowl of big meetings and the World Series of business pitches. It’s what can ultimately win you the client. When you make your presentation, it’s crucial to have your … Continue reading
Posted in Marketing, Print
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You Spin My Brand Right Round…Right Round
Branding is more than just an advertising buzzword—it’s the crux of selling, a supreme philosophy of marketing and the key to establishing your business in the eyes of your customers. Keep in mind that when we say “brand,” we’re not … Continue reading
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No time like the present
During the holidays, business owners have the perfect opportunity to send gifts and say “thank you” to loyal customers and “hi there” to potential clients. Giving away promotional items can build relationships, effectively communicate a message and create brand awareness … Continue reading
Posted in Marketing, Public Relations
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The Write Stuff: Copywriting Key to Courting Your Customers
It can be the last thing you notice—or the first. It can make a campaign—or break it. It can drive your message—or steer it off a cliff. That’s copywriting for you. While it may be a rollercoaster ride trying to … Continue reading
Posted in Marketing, Print, Public Relations
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5 Reasons Your Customer’s Age Doesn’t Matter
Demographic research about age has long been an advertising staple. The theory behind it was that targeting certain age ranges would help reach the right customers. However, in the Internet age, age is nearly irrelevant. Why? Online, people are telling … Continue reading
Posted in Marketing, Public Relations
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