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Frequency and Reach Keep You in Client’s Minds
Maybe it starts when you see an online ad for your favorite band’s concert. And then when you turn on the TV, you see a music video for their new song. Throughout the day, you hear their new hit single playing on several different radio stations. Suddenly, you find yourself humming the song. And you [...]
Lookin’ Good, Baby!
The Good, Bad and Ugly About Graphic Design. Beauty is everything — at least, that’s true for marketing and advertising. It’s not enough that your product or service is outstanding, your copywriting is flawless or even that your branding is consistent. If your marketing collateral is, well, ugly, a potential customer may get the wrong [...]
Divots for Devereux Golf Classic Allows Devereux Texas to Gives Back
Devereux Texas, a nonprofit hospital and residential treatment facility specializing in the treatment of emotional, behavioral, developmental and psychiatric disorders, held its 11th Annual Divots for Devereux Golf Classic last year. The tournament, benefitting the Devereux Texas School and Scholarship program, included a full day of golf, live and silent auctions and an evening awards [...]
Grab your brochure—it’s game time!
Everyone knows the magnitude of the sales presentation. It’s the Super Bowl of big meetings and the World Series of business pitches. It’s what can ultimately win you the client. When you make your presentation, it’s crucial to have your “game face” on—and that includes having your marketing materials ready for the big play. While [...]
The Write Stuff: Copywriting Key to Courting Your Customers
It can be the last thing you notice—or the first. It can make a campaign—or break it. It can drive your message—or steer it off a cliff. That’s copywriting for you. While it may be a rollercoaster ride trying to perfect a message for your business, copywriting can and will bring your brand full circle. [...]