Sure, becoming a social networker is easy, but leveraging your contacts into sales is an art. How can you make the most of your social media efforts? We have a few tips for stepping up your networking game.

• Try to reach 65 contacts. It’s the magic number, and it works. Start with people you know and make an effort to follow up with people you meet. It won’t take long, and you’ll realize the power of social networking.
• Diversify your contacts. Go outside your comfort zone—it’s the best way to reach new audiences and communicate with more people.
• Offer good information. If you’ve got advice, share it. Once people realize you know what you’re talking about, you’ll gain their trust and respect.
• Focus on real relationships. Online relationships are merely a starting point. Get to know your contacts. Pick up the phone. Social networking is a resource for future referrals, not a replacement.