As consumers, we’re all aware of the country’s unfortunate economic situation. It seems like every other headline on the newsstand drips of doom and gloom, and what’s worse is that as business people, we are perpetuating the problem.

For the past few months, editors have been inundated with pitches and editorials profiling debts and losses, reinforcing negativity with every media outreach. This, some economists say, exacerbates the already low confidence of the American public.

According to PR Week, the time has come to cast aside the woeful stories and instead highlight the optimistic side of things. People are ready and waiting for feel-good narratives and uplifting articles—something new, exciting and motivational to get us out of this discouraging time.

When we collaborate on your next media pitch, let’s serve your audience something sunny side up and toss out those glass-half-empty ideologies. Don’t you want some good news for a change?