Advertising and Public Relations Agency Serves as Agency of Record for Bethyl Laboratories, Pastoral Counseling Center and Texcel HOUSTON – March 22, 2012 – Design At Work Creative Services proudly announces the addition of Bethyl Laboratories, Pastoral Counseling Center and … Continue reading
Branding is more than just an advertising buzzword—it’s the crux of selling, a supreme philosophy of marketing and the key to establishing your business in the eyes of your customers. Keep in mind that when we say “brand,” we’re not … Continue reading
During the holidays, business owners have the perfect opportunity to send gifts and say “thank you” to loyal customers and “hi there” to potential clients. Giving away promotional items can build relationships, effectively communicate a message and create brand awareness … Continue reading
It can be the last thing you notice—or the first. It can make a campaign—or break it. It can drive your message—or steer it off a cliff. That’s copywriting for you. While it may be a rollercoaster ride trying to … Continue reading
Demographic research about age has long been an advertising staple. The theory behind it was that targeting certain age ranges would help reach the right customers. However, in the Internet age, age is nearly irrelevant. Why? Online, people are telling … Continue reading