Having trouble viewing this email? Click here
To ensure you receive Design At Work's emails, please add news@designatwork.com to your address book
 
Baby Talk March 2012 The first word in advertising and PR from Design At Work. Baby, You're My Lucky Day. While it may seem effortless to some, successful marketing isn't about luck or a 'bag of tricks.' It's about using a clear strategy to position your baby as the brand of choice and edge out the competition. 1. Focus on the right message. What are the qualities that most define your brand at its core? What do you want to tell the world about who your company is? How are you different from your competitors? How does your product or service solve customers' problems? Before you successfully launch a marketing campaign, you must know what you want to say about your business — and consistently stick to this message. 2. Know your target customer. Who do you want to reach with your message? What type of message is most effective for this group? Which advertising mediums work best? Answering these questions will not only help you target the right people, but will ensure that your advertising dollars are spent most effectively. 3. Use consistent branding. Here's an example: What company do you think of when you see a cow? Chick-Fil-A. You need to have a brand identity that your customers associate only with you, and this 'look' needs to carry through cohesively in all your marketing collateral. 4. Give advertising time to work. Advertising doesn't always generate instant results — don't quit because you didn't experience a fast increase in new business. Although some tactics are intended to produce short-term results, building a loyal customer base and increased brand awareness requires a long-term vision. Did you know that the average person has to see an ad at least three times before they remember it and take action? Repetition is key to expanding your business and smartly spending your money. Of course, if an advertising medium clearly isn't working, you also need to know when to stop and try something else — until you find that perfect, most effective advertising mix. 5. Seek PR opportunities. Public relations is all about getting your brand out there and creating buzz. The opportunities are endless, including features in newspapers or industry publications, attending trade shows and getting involved in charitable causes. Best of all, PR is generally free or much less expensive than advertising! Another great benefit? PR is about getting a positive endorsement from a third party, which generates more consumer trust than paid advertisements. The more consumers see your brand name, the more positive their perception is of you. Follow these five steps, and there just might be more green (and a pot of gold!) in your future.
Baby Genius We've said it before, and we'll say it again — we have the formula for your success. Here's an example of how we helped a baby go from crawling to running in no time. Small Animal Imaging of America (SAIOA), a provider of Magnetic Resonance Imaging (MRI) and Computed Tomography (CT) machines to veterinary hospitals, recently launched its new branding campaign, 'Putting it in Perspective.' This campaign focuses on a veterinarian's ability, with the help of this advanced technology, to see more internal patient detail and offer more accurate diagnoses, while also envisioning a successful future of improved pet care and an expanded practice. With its new brand and image, SAIOA continues to increase its presence within the veterinary community across the U.S. We think the amazing result of this brand makeover speaks for itself! For more information, visit saioa.com. DAW Around Town. Live and Let Celebrate. DAW goes undercover at Devereux's 3rd Annual Savor the Hope Gala: A Night of Bond at Hotel ZaZa. A Perfect Vision. DAW attends an open house — and eyeglasses drive for the University of Houston Optometry department — at MaximGroup's new office. Let's Rodeo! Alexis, Elise and Kelcey kick off the Houston Livestock Show & Rodeo at the World's Championship BBQ Cook-Off with Hunter Buildings. The Lake Limo Crew. Molly, Brittany and Jennie set sail at Star Fleet. Strength in Numbers. Hannah, Jonathan and Katharine make a great addition to the grand opening for Brazos Valley Schools Credit Union's new office.
Name the Artist, Win the Loot. Know the singer of the 'baby' song we're referencing in the main article above? Click here to give your answer, and you could win a Kirby T-shirt! http://www.designatwork.com/name-that.php Submit Your Answer http://www.designatwork.com/name-that.php The formula to your success. Grow your baby. Grow your business. Keep in touch with the Design At Work Facebook page. Like Us. Stay in the loop with Design At Work Tweets. Follow Us. [Facebook & Twitter logos] www.facebook.com/designatwork www.twitter.com/growyourbaby
Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200 701 Brazos Street, Suite 500 Austin, Texas 78701 832.200.8200 designatwork.com Here are just a few ways we can help your baby grow big and tall: • Advertising • Branding Campaigns • Brochures • Direct Mail • eNewsletters • Logos • Public Relations • Websites Know a baby in need? Tell them about us! Or, better yet, tell them to set up a tee time with John. http://www.designatwork.com/teetime/
 
Design At Work March Design At Work Design At Work Like Us on Facebook Follow Us on Twitter Small Animal Imaging of America Schedule a Tee Time Name the Artist, Win the Loot.