If this message is not displaying properly, click here to launch your browser.
To ensure you receive Design At Work's emails, please add news@designatwork.com to your address book.
 
Baby Talk The first word in advertising and PR from Design At Work. Design At Work creative services. Grow your Baby. www.designatwork.com. February 2010
You Spin My Brand Right Round...Right Round Branding is more than just an advertising buzzword; it's the crux of selling, a supreme philosophy of marketing and the key to establishing your business in the eyes of your customers. Keep in mind that when we say 'brand,' we're not just talking about a mere logo, name or motto. It's a perception. It's recognition. It's an entire campaign that tells your customers who you are and what your business promises to deliver. While many businesses have established their brand in the eyes of their current and could-be customers, sometimes a campaign can grow stale in an ever-changing market. Branding 101 tells you to develop your brand through repetition, consistency and fulfillment. But new competitors arrive, customer expectations change and your company's strategy can evolve. If you plan to have any staying power, your company's brand needs to develop as well. Just last month, the Wall Street Journal unveiled a new branding campaign with the tagline, 'Live in the Know.' The 121-year-old company is now rebranding itself to encourage new readers to discover the diverse coverage The Wall Street Journal delivers. The campaign will appear across print, online and broadcast and cable television. And, as many of you have probably noticed, Design At Work has given birth to our new branding campaign: Grow Your Baby! As an advertising and public relations firm, we find it extremely important to keep our brand fresh and innovative. We extend this same philosophy to clients that have been with us more than three years. We encourage our clients' brands to evolve to coincide with the growth of their businesses.
Did You Know? The Dairy Association's huge success with the campaign 'Got Milk?' prompted them to expand advertising to Mexico. It was soon brought to their attention that the Spanish translation read 'Are You Lactating?' Client Spotlight: Design At Work In the business of growing babies From the day your idea was born to the day it grew into a full-blown business, you've put all your time and energy into helping it stand on its own two feet. Your business is your baby. It's your pride and joy. But to ensure growth, you need a formula for success. And that's exactly what our new campaign, 'grow your baby,' is all about. We have the formula for growth down to a science and can help your baby take its first steps toward accomplishing your goals and exceeding your expectations. We're here to help you grow your baby. In case you missed it, we've welcomed a new addition to the DAW team--Kirby!
Getting to Know Leah Hightower Time at DAW: 6 months Hometown: Plano, Texas Education: Communications Specialist Degree from Baylor University Favorite music: 80's, 60's, Frank Sinatra, Dean Martin, Michael Buble, Harry Connick Jr. Favorite movie: Big Business Favorite food: Good bread, good cheese, good olive oil Favorite book: 'A New Earth' by Eckhart Tolle Hidden talents: Pretty good cook Sign: Sagittarius Dream vacation: Go on the Tour du Mont Blanc (a 100 mile hike through the French, Swiss and Italian Alps) 20 Years = 20 Things In celebration of our 20th year, DAW is giving you 20 of our favorite things, 20 facts or just 20 random thoughts each month. Since Valentine's Day is just around the corner, we'd thought we'd list our top 20 romantic movies. So grab a couch, pop the popcorn and cuddle up with the one you love to watch one of these mushy must-sees. 1. The Notebook 2. When Harry Met Sally 3. You've Got Mail 4. Sleepless in Seattle 5. Pretty Woman 6. Say Anything 7. Love Actually 8. Tristan & Isolde 9. Pride and Prejudice 10. Gone With The Wind 11. The Princess Bride 12. Casablanca 13. Ghost 14. Meet Joe Black 15. Roman Holiday 16. Dirty Dancing 17. Bridget Jones's Diary 18. Breakfast at Tiffany's 19. Jerry Maguire 20. A Walk to Remember
It's a Girl! Design At Work is proud to welcome Mandy Frey to the team! She's the newest graphic designer to join the DAW family. DAW Around Town What Happens in Vegas... The DAW team enjoys dinner in Las Vegas. Kickin' It Off All smiles for DAW's campaign kickoff party.
Grow your baby. Keep in touch with the Design At Work Facebook Page. Become a Fan. [www.facebook.com/designatwork] Stay in the loop with Design At Work Tweets. Follow Us. [http://twitter.com/growyourbaby] Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200
 
Design At Work Website Become a fan in facebook Follow us in twitter Mandy Frey Leah Hightower Design At Work Website Design At Work Website