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The Write Stuff: Copywriting Key to Courting Your Customers It can be the last thing you notice--or the first. It can make a campaign--or break it. It can drive your message--or steer it off a cliff. That's copywriting for you. And while it may be a rollercoaster ride trying to perfect a message for your business, copywriting can (and will) bring your brand full circle. Basically, copywriting is the key to backing up what you're 'putting down.' But what happens when a message is off its mark? Well, it's like that girl (or guy) you see at the bar. They're attractive, well dressed and quite 'the dish.' Then they open their mouth, and nothing of substance comes out. It's disappointing, to say the least. The same thing happens when a could-be customer is drawn to your brand, only to be met with a message lacking in excitement, polish and style. We call that a copywriting FAIL. That's where the experts come in (i.e., Design At Work). We have some truly talented people who know what it takes to make your message clear, concise and hit your target audience. And while copywriting may seem pretty simple to some, there's definitely a lot more to it than just typing up a few sentences on a computer screen. Here are a few of our tried and true techniques to copywriting brilliance. Get your goal on. Define your message and give it that good ol' 'call to action.' Don't muck it up with a bunch of jibber jabber. Get to the point, and pronto! Have a big head. A great headline can change your business overnight. It can grab that customer by the ears and say 'Look at me! Look at me!'Start a conversation. With your keyboard. Face it, people don't want to use their brain. They want to be entertained, intrigued and persuaded. So, just write like people talk--it's that simple. Text with benefits. People want to know what's in it for them. Your message should express how your product or service will positively impact a customer's life. Not the other way around.
Client Spotlight: Texas Iron & Metal In Big Demand. Texas Iron & Metal's new marketing campaign, 'Supply on Demand,' exemplifies the 'you want it, we've got it' sentiment that has rung true in the business for more than 70 years. From carbon and alloy steel to stainless and aluminum, Texas Iron & Metal provides the materials customers need with just one call--and now they have a campaign that says it all! You want it. They've got it--now that's SUPPLY ON DEMAND. visit [www.texasironandmetal.com] Congratulations! Design At Work is proud to welcome Harper and Pearson BACK to our bunch.
Getting to Know... Lizzie Green-Burns Graphic Designer Time at DAW: 6 months Hometown: Opelika, Alabama College: University of Alabama--Roll Tide Roll! Sign: Taurus Favorite music: Anything from Grateful Dead to Norah Jones, and throw in some old school rap. Favorite movie: Tombstone Favorite restaurant: Haven't picked one in Houston yet! Too many choices! Favorite book: Where the Sidewalk Ends Dream vacation: Australia or Italy 20 Years = 20 Things In celebration of our 20th year, DAW is giving you 20 of our favorite things, 20 facts or just 20 random thoughts each month. April 22 is the 40th Anniversary of Earth Day. What are you doing to help our environment? Here's 20 earth-friendly everyday ways that can get you to be green on Earth Day and beyond! 1.Recycle 2.Turn off the lights 3.Unplug appliances when not in use 4.Grocery shop with a canvas bag 5.Carpool to work 6.Replace incandescent bulbs with fluorescent 7.Snip six-pack plastic rings 8.Avoid using Styrofoam 9.Plant a tree 10.Store food in reusable containers 11.Buy green electricity 12.Be mindful about water usage 13.Invest in energy-efficient appliances 14.Insulate your home to minimize energy waste 15.Stop junk mail 16.Collect rainwater and graywater to garden 17.Walk or use a bicycle when possible 18.Don't buy products containing CFCs 19.Buy locally produced foods 20.Spread the word DAW Around Town The Design At Work crew hits it off with Hunter Buildings at the Houston Rodeo BBQ Cookoff.
The Forumula to your Success. Grow your baby. Grow your business. Keep in touch with the Design At Work Facebook Page. Become a Fan. [www.facebook.com/designatwork] Stay in the loop with Design At Work Tweets. Follow Us. [http://twitter.com/growyourbaby] Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200
 
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