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Design At Work - Baby Talk - The first word in advertising and PR from Design At Work
Fresh Marketing: The Quicker Business Picker-Upper While you’ve been busy this spring scrubbing your toilet and vacuuming underneath the bed, your business’ marketing has been gathering its own dust bunnies. While not as visible as the ring around the tub or the inch of dust on your coffee table, your marketing can get a little untidy, too. Isn’t it time your image got a little sprucing up with a little bit of DAW-style spring cleaning? Here are a few tried-and-true techniques to tackling your muddled marketing and giving your business the lemony-fresh invigoration it needs! Organize your brand. Is your business’ brand image consistent across all of your marketing and advertising materials? If your logo is brown on your brochure and red on your website; if your tagline is “Rock on” in your eNews and “Rock it” in your email signature; or if even your mother can’t remember if you sell rockets or sprockets—then it’s time you tidy up your brand. Polish your design. Take a fresh, critical eye to the design of your marketing collateral. Does it incite more “ughs” than “oohs and ahs?” Is it professional and inviting? Does it “pop” and make your customer want to keep reading? Does it truly sell your business? If your answer is no to any of these questions, maybe it’s time to get your business polished by a professional. Just like new. Sometimes the best way to keep your marketing so fresh and so clean, is to keep it spotless. Don’t let your marketing get lackluster. Once refreshing marketing can turn into dull, uninteresting marketing for current and potential clients. By keeping your content and design fresh, especially on your website, your business will never sully in the minds of customers.
Client Spotlight: Bay Area Recovery Center Let’s face it. For more than 18 years, Bay Area Recover Center (BARC) has treated and counseled hundreds of individuals with alcohol and drug addictions. Witnessing first-hand the emotional, mental, spiritual and physical effects of addiction, BARC turned to Design At Work to help them reach out to individuals and families in need of their services. BARC’s “Let’s face it” campaign emphasizes that alcoholism and drug addiction affects us all, but so does recovery— BARC can help you face it. It’s Your Turn. Have a question for Design At Work? Want us to respond to your marketing, advertising or public relations query? Have a particular marketing topic you’d like us to cover in the next Baby Talk? Drop us a line at news@designatwork.com. 20 Years = 20 Things In celebration of our 20th year, DAW is giving you 20 of our favorite things, 20 facts or just 20 random thoughts each month. We love our moms at Design At Work. And in celebration of Mother’s Day on May 9, we’re listing all the important wisdom our mothers bestowed upon us as kids—and let’s just say our moms had their hands full. 1. I brought you into this world, I can take you out. 2. What goes around comes around. 3. Don’t sweat the small things. 4. Never look a gift horse in the mouth. 5. Tell the truth! 6. If you can't say something nice, don't say anything at all. 7. Money doesn’t grow on trees. 8. Everything happens for a reason. 9. You're just like your father. 10. Clean your room. 11. Go to bed. 12. This too shall pass. 13. Get your finger out of your nose. 14. Wash your hands. 15. Listen to your tummy. 16. If you keep making those faces, your face will stick like that. 17. Clean your plate. 18. Just remember, people are stupid. 19. Work hard, play hard. 20. Two wrongs don’t make a right.
EXTRA! EXTRA! Read All About It! It’s a Girl! Design At Work welcomes Lindsey Reaves as a Public Relations Account Executive. We’re super excited for her to join our DAW family! Go Hannah! We’re proud to announce Hannah has been named our newest Account Manager. A DAW team member for more than three years, Hannah is awesome and we can’t wait to see the great things she’ll do to help grow your baby! DAW Around Town Welcome to the Windy City. Design At Workers take in the sites on a recent trip to Chicago. We’re Different. The DAW team enjoys a night out with clients from Marshall Career Service. Getting to Know Mandy Frey Graphic Designer Your Sign: Leo Hometown: Pearland, Texas Education: BFA in Communication Design from University of North Texas Pets: Weimaraner named Cooper Favorite movie: Willie Wonka & the Chocolate Factory Favorite restaurant: Gringo’s Mexican Kitchen Favorite book: Does People Magazine count? Hobbies: Remodeling my house, refinishing furniture...anything that involves getting my hands dirty Ideal vacation: Hawaii, I love that you can go hiking one day and then layout by the beach the next.
The Forumula to your Success. Grow your baby. Grow your business. Keep in touch with the Design At Work Facebook Page. Become a Fan. [www.facebook.com/designatwork] Stay in the loop with Design At Work Tweets. Follow Us. [http://twitter.com/growyourbaby] Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200
 
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