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Design At Work. Baby Talk. The first word in advertising and PR from Design At Work. August 2011.
Word of Mouth: Keep Your Company on the Tips of Their Tongues. Did you know that people are more likely to purchase a product or subscribe to a service when recommended to do so by someone they know? After all, people are more willing to trust a friend's advice than a stranger's — that's what makes word-of-mouth so compelling and successful. Wouldn't it be great if any time people were asked for suggestions about a product or service related to you… your name was the first to come to mind? When suggesting a restaurant to a friend, what's the first place that pops into your head? The first hardware store? The first advertising and public relations firm? Our name popped into your head on that last one, right? But why? And how? Maybe you recently received a birthday card from us. Maybe you were surfing our website the other day, checking out the latest news. Or maybe it's because you're reading our eNewsletter right now! It's all about creating 'top-of-mind awareness' by getting people to think of you first to provide them with a product or service. Your name, your brand and your story need to be the first thoughts to cross people's minds when they're prompted for a recommendation. This awareness is a necessary tool when trying to get people to spread the word about your company. What can you do to keep your name on top? Talk to Design At Work about sending out direct mail, eNewsletters and more so your business stays fresh in people's minds. Publish not just one ad, but multiple ads throughout the year so people constantly see, hear and know what you're up to. We can help keep your company's name on people's minds and grow your company's presence.
Pieper-Houston Electric L.P. Every Step of the Way. Pieper-Houston Electric is a family-owned electrical contractor that has been taking care of customers for more than 50 years. Pieper's tagline, 'every step of the way,' demonstrates Pieper's dedication to making sure each and every aspect of your project is taken care of, from commercial electrical service and maintenance, to design and construction. From building a new business to maintaining an existing one, Pieper is with you every step of the way. [http://www.pieperhouston.com?utm_source=eNewsletter&utm_medium=email&utm_campaign=DAW+August+eNewsletter] Baby Genius: We've said it before, and we'll say it again — we have the formula for your success. Here's an example of how we helped a baby go from crawling to running in no time. Enjoy a first-class experience with PFS Group! A provider of healthcare accounts receivable enhancement programs, PFS Group was heading to ANI: The Healthcare Finance Conference in Orlando, Florida, and wanted to emphasize the fact that they communicate with patients with compassion and clarity to resolve accounts receivable balances. Playing off the idea that PFS Group gives its clients and their patients an experience unlike any other, Design At Work designed the trade show booth and created eBlasts, direct mail, brochures and other collateral with a 'first-class experience' theme. Two Design At Work team members traveled to Florida to participate in the trade show, learning a lot about the healthcare finance industry in the process. PFS Group's booth — outfitted with an Xbox Kinect on an extra-large TV screen — attracted a lot of attention and resulted in new client leads for PFS Group. We can't wait for next year's conference! For more information, call 713.784.4410 or visit [http://www.pfsgroup.org?utm_source=eNewsletter&utm_medium=email&utm_campaign=DAW+August+eNewsletter]
Welcome! DAW is proud to add the following new clients to our roster: Houston Admiral, Jetco Delivery, Adopt Alert DAW Around Town Born to be Wild John and his Harley rode into our client's, Nicha's, Loop 410 location in San Antonio to visit with Nicha's president, Arthur Garcia. Here are just a few ways we can help your baby grow big and tall: • Advertising • Branding Campaigns • Brochures • Direct Mail • eNewsletters • Logos • Public Relations • Websites ------------------------------------------------------------ Know a baby in need? Tell them about us! Or, better yet, tell them to set up a tee time with John. [http://www.designatwork.com/teetime/]
It's Your Turn. Have a question for Design At Work? Want us to respond to your marketing, advertising or public relations query? Have a particular marketing topic you'd like us to cover in the next Baby Talk? Drop us a line at news@designatwork.com. The formula to your success. Grow your baby. Grow your business. Keep in touch with the Design At Work Facebook page. Like Us. Stay in the loop with Design At Work Tweets. Follow Us. [www.facebook.com/designatwork] [www.twitter.com/growyourbaby] Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200 designatwork.com [http:// www.designatwork.com]
 
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