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Lookin' Good, Baby! The Good, Bad and Ugly About Graphic Design. Beauty is everything — at least, that's true for marketing and advertising. It's not enough that your product or service is outstanding, your copywriting is flawless or even that your branding is consistent. If your marketing collateral is, well, ugly, a potential customer may get the wrong impression about your business. When first impressions are crucial, you can't afford to let bad graphic design drag your business down. There is a direct correlation between the appearance of your marketing collateral and your perceived brand image. What are some of the common impressions potential customers derive from unattractive marketing? Dull. Backward-thinking. Lacking inspiration. Cheap. Amateur. Got fresh, creative, visually appealing marketing? That tells customers that you're savvy, innovative and your product or service is of high quality. Here are a few graphic design tips, straight from the Design At Work pros. Have a design strategy. Think through an entire project before you start. What will the piece be used for? Who are you targeting? How will a particular design capture customers' attention? Less is more. White space is good. Clutter is not. Strike a balance. Distribute design elements evenly to avoid marketing materials that appear lopsided. Bigger isn't always better. The size of the type should be in relation to the importance of the information conveyed. If all type is large, it blends together and nothing stands out. Choose color wisely. What colors are associated with your industry? What are your competitors' colors? How does a particular color enhance your brand image? What does this color look like on your logo? Check out some of the marketing collateral we've created for our clients, and let Design At Work help your business's inner beauty shine through.
Client Spotlight: The Spot Island Famous. Five venues. One location. It's the ultimate beachfront dining and entertainment destination on Galveston Island, or as we like to say, 'beachfront day and night done right.' Whether it's grabbing a burger at The Spot or a specialty drink at Tiki Bar, Drip, Squeeze or the newly opened palapa bar, RumShack, Island Famous is a non-stop party that has something for everyone. It's why this spot has earned a reputation that's Island Famous! For more information, visit islandfamous.com. [http://www.islandfamous.com]
Baby Genius: We've said it before, and we'll say it again — we have the formula for your success. Here's an example of how we helped a baby go from crawling to running in no time. Devereux Texas, a non-profit facility specializing in the treatment of emotional, developmental, behavioral and psychiatric disorders, recently held its 10th Divots for Devereux Golf Classic. Design At Work, a 10-year sponsor of this event, created the 10th anniversary logo, eBlasts, flyers, signage, program, presentation slideshow and press releases. Our team also contributed some great silent auction prizes and (some of) our team's golf talents. As a result, Devereux raised more than $83,000, its highest amount ever, for the Devereux Texas School and Scholarship Program. For more information, visit divotsfordevereux.com and devereuxtxcommunity.org.
Kirby's Growing! BIG news — our baby's getting bigger! The DAW family is growing, and so is our client roster. In order to accommodate more staff and continue to provide the top-quality customer service you expect, our office is expanding. We've added 12 new office spaces, a second conference room and a new lounge area — with a karaoke stage and larger bar, of course. Once all the drilling, hammering and painting is over, we'll have more than 7,000 square feet of office space. We appreciate our clients' commitment to us, which makes it possible for us to grow our baby.
Welcome! DAW is proud to add the following new clients to our roster: [logo for The Buzbee Law Firm] [logo for Diego's Cantina] DAW Around Town Celebrating One Year of Driving to Perfection. Hannah takes photos and assists at Jetco's annual company meeting at Brady's Landing. Lights, Camera, Action! Kelcey makes her acting debut during a commercial taping at Neighbors Emergency Center in Kingwood. Teeing up the Green. Design At Work accepts the Diamond Sponsor Award for 10 years of support for the Divots for Devereux Golf Classic, held this year at the BlackHorse Golf Club in Cypress. Congratulations to John and Rick's team for winning 1st place in the Championship Division and to Brad's team for winning 2nd place in the Fun Division!
Here are just a few ways we can help your baby grow big and tall: • Advertising • Branding Campaigns • Brochures • Direct Mail • eNewsletters • Logos • Public Relations • Websites Know a baby in need? Tell them about us! Or, better yet, tell them to set up a tee time with John. [button] Click here [http://www.designatwork.com/teetime/] It's Your Turn. Have a question for Design At Work? Want us to respond to your marketing, advertising or public relations query? Have a particular marketing topic you'd like us to cover in the next Baby Talk? Drop us a line at news@designatwork.com. [mailto: news@designatwork.com]
The formula to your success. Grow your baby. Grow your business. [Facebook logo] [www.facebook.com/designatwork] Keep in touch with the Design At Work Facebook page. Like Us. [www.facebook.com/designatwork] [Twitter logo] [www.twitter.com/growyourbaby] Stay in the loop with Design At Work Tweets. Follow Us. [www.twitter.com/growyourbaby] [logo] designatwork.com [www.designatwork.com]
 
Design At Work Island Famous The Spot Tiki Bar Drip Squeeze RumShack Devereux Community Divots for Devereux Buzbee Law Firm Devereux Community Divots for Devereux Tee time news@designatwork.com Design At Work Like us on Facebook! Like us on Facebook! Follow us on Twitter! Follow us on Twitter!