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Design At Work - Baby Talk - The first word in advertising and PR from Design At Work - July 2012
Try It, Baby. Direct Mail Puts Up A Good Fight Effective marketing strategies often incorporate multiple advertising outlets to reach their target audiences. But no one outlet can reach as specific of an audience as direct mail. We consider it the Rocky of the advertising world — it gets to the punch every time. Direct mail gives advertisers a more focused approached. Narrowing down a demographic by industry, zip code or even income is a benefit only direct mailing can offer. And when you're able to fine tune your target — it shows in the results. A recent study suggests 75.4% of surveyed companies using direct mailers attributed 29% of revenue to mailers. Email wasn't far behind with 21.6% of revenue. So, how do you get direct mail to accomplish your marketing goals? Start by sending prospective clients a series of mailers. Every few weeks, your target is seeing your company. You've now hit 'em with a good, tasty dose of top-of-mind awareness. And the next time they need your services or product, your mailer will be sitting on their desk, or perhaps your brand is tattooed in the back of their mind. Either way, we've opened the door to new business. That's your one-two knockout punch, right there! Making Direct Mail More Effective: - Pick a target audience and obtain a reliable, up-to-date contact list. - Tailor your message specifically to the audience. - Have a clear call to action. - Make your mailer stand out — ensure it's still on brand! - Track effectiveness by including a unique URL or promotional code. [move this section up toward top] Name the Artist, Win the Loot. Know the singer of the 'baby' song we're referencing in the main article above? Click here to give your answer, and you could win a rockin' prize! Submit Your Answer http://www.designatwork.com/name-that.php
Baby Genius We've said it before, and we'll say it again — we have the formula for your success. Here's an example of how we helped a baby go from crawling to running in no time. Drive On Technologies is a truck purchase and repair financing company helping truckers get back on the road faster. They offer honest and reliable financing because they understand keeping the rubber on the road is a driver's top priority. DAW recently launched a comprehensive advertising campaign to help them increase their amount of online applicants. Our team designed multiple print ads and online banners, which linked to publication-specific landing pages. Traffic was then tracked for each page and reports sent to Drive On for their review and planning purposes. The campaign is successfully increasing the amount of online applications, website traffic and customer phone calls. DAW is proud to support Drive On's goal to help drivers keep rolling. WELCOME! DAW is proud to add the following new clients to our roster: Kerns Capital Management Patriot Bank Mortgage Hot Shot Delivery Plasteco
DAW Around Town. The Big Reveal. DAW celebrates the launch of Adopt Alert's new website. Joining the Club. It was a DAW celebration at Star Fleet to honor Heather and Jay, who earned their one-year watches. Here are just a few ways we can help your baby grow big and tall: - Advertising - Branding Campaigns - Brochures - Direct Mail - eNewsletters - Logos - Public Relations - Websites Know a baby in need? Tell them about us! Or, better yet, tell them to set up a tee time with John. http://www.designatwork.com/teetime
The formula to your success. Grow your baby. Grow your business. Keep in touch with the Design At Work Facebook page. Like Us. http://www.facebook.com/designatwork Stay in the loop with Design At Work Tweets. Follow Us. http://www.twitter.com/growyourbaby Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200 701 Brazos Street, Suite 500 Austin, Texas 78701 832.200.8200 http://www.designatwork.com