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Make Your eBlasts Work for You| 'Baby Talk' | August 2012 Baby Talk August 2012 The first word in advertising and PR from Design At Work. Anybody Seen My Baby? Maximize the Visibility and Effectiveness of Your EBlasts
An eBlast is basically an ad that you email to your customers. Got an upcoming event? Want to promote a product or service? Need to boost your Facebook traffic? These are all great reasons to send an eBlast! Has this situation happened to you? You've built up a database of customer email addresses, so you decide to send out an eBlast. After all, it's an inexpensive marketing tool and you can get your message straight to peoples' inboxes. You excitedly send it and . . . crickets. Nothing happens. What went wrong? You probably committed some of the most common email marketing mistakes. Offer a Compelling Reason to Click 'Open' Versus 'Delete.' If you opened this email and have read this far, here's proof that an effective subject line does half the work for you. What makes the subject line so critical? It's the first thing your recipient sees in his or her cluttered inbox, and is the main factor in the lightning-fast decision to read or trash your email. The best subject lines are timely, relevant, short (under 50 characters) and attention-getting. And they constantly change. A static subject line is one surefire way to decrease your open rate.
One Message, One Audience. As with print ads, the most effective eBlasts offer one message written for a defined target audience. You can't speak effectively to several demographics at once, and if you ask your customers to do more than one thing at a time, they'll get confused and won't do anything. Put Time On Your Side. The right message doesn't matter if it's delivered at the wrong time. Timing is key, but there are no universal rules. The best time to send an eBlast depends entirely on your target audience and the message you want to convey. The trick is to think like your customers and coordinate your message's delivery with the exact moment it's most relevant! Tell 'Em What to Do (And Where To Go). What do you want your readers to do after seeing your eBlast? Your call-to-action should be clear, and you need to lead readers exactly where you want them to go to take action — whether it's providing your phone number or linking to a specific page on your website. Make it easy for them! With a little strategic planning, you can help your email marketing break through the clutter and stand out — not just to get noticed, but to achieve results for your business. Name the Artist, Win the Loot. Know the singer of the 'baby' song we're referencing in the main article above? Click here to give your answer, and you could win a rockin' prize! Submit Your Answer http://www.designatwork.com/name-that.php
Baby Genius We've said it before, and we'll say it again — we have the formula for your success. Here's an example of how we helped a baby go from crawling to running in no time. Jetco Delivery recently implemented a new STOP campaign as the latest addition to 'Driving 2 Perfection,' the employee motto that represents Jetco's core values: safety, honesty, integrity, respect, teamwork, communication and accountability. The Houston-based transportation and freight brokerage company is taking the next step in promoting safety among their employees and families, including increasing awareness about the dangers of texting while driving, by creating STOP, which stands for 'Stop, Think, Observe and Proceed.' Design At Work created window clings, stickers, buttons and stop signs to promote this message. Jetco posted the signs around their facility, gave buttons and stickers to their employees' families and placed window clings on the dashboards of drivers' trucks. They've received positive feedback so far on all of the STOP pieces, which employees proudly display at home and on the road.
WELCOME! DAW is proud to add the following new client to our roster: Strategic Realty Consultants DAW Around Town. Rocky Mountain High. The DAW leadership team beats the summer heat by taking a team-building trip to Colorado. Seen Through the Grapevine. DAW team member Lisa helps pick grapes at Haak Winery's annual Harvest Festival. The formula to your success. Grow your baby. Grow your business. Keep in touch with the Design At Work Facebook page. Like Us. Stay in the loop with Design At Work Tweets. Follow Us. http://www.facebook.com/designatwork http://www.twitter.com/growyourbaby
Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200 701 Brazos Street, Suite 500 Austin, Texas 78701 832.200.8200 http://www.designatwork.com Here are just a few ways we can help your baby grow big and tall: • Advertising • Branding Campaigns • Brochures • Direct Mail • eNewsletters • Logos • Public Relations • Websites Know a baby in need? Tell them about us! Or, better yet, tell them to set up a tee time with John. http://www.designatwork.com/teetime
 
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