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Design At Work Advertising and Public Relations Loaded: An e-newsletter with the latest news from Design At Work.
Drip, Drop, You Don't Stop Whether or not you've heard of drip marketing before, you've probably experienced it. Has your mailbox been bombarded by the Bed, Bath & Beyond 20% off coupons? If your answer is yes, you my friend, have been a target of drip marketing. Drip marketing is repeated contact, or 'touches' with a potential customer or client. Just like a leaky faucet, drip marketing is a message that is consistently trickling out to current and prospective clients to keep a company or product 'top of mind'. Hence, the name 'drip.' Successful drip marketing includes a carefully planned and thoughtfully targeted series of communications, such as direct mail or e-blasts, which will send an effective message to customers. As prospective clients move through the early stages of the selling cycle, drip marketing creates repeated exposure and brand recognition, influencing a customer's decision to purchase or use your product or service. Perhaps the most important element of drip marketing is customizing the message to your target audience, or what we like to call vertical marketing. By carefully focusing the message and fine-tuning your prospect list, the right target is getting the right message, all at the right time--turning those drips into a sink full of sales! The Big Tip Know your competitors. Knowing everything about your competitors is just as important as knowing everything about your own business.
Get to Know: Haak Vineyards & Winery In every country and in every language, great wine is part of life's most memorable moments. Haak, Galveston County's only winery, looked to Design At Work to spread the word on their wonderful wines and the wonderful memories they create. With a new logo, campaign and wine labels, Haak Vineyards & Winery is History in the Making--from the vine to the table. To learn more about Haak, or to visit the winery, visit haakwine.com. WELCOME! Design At Work is proud to announce the addition of the following client. [Cypress Fairbanks Medical Center Hospital] [Marshall Career Service, Inc.],Happy Holidays! The Design At Work team wishes you and yours a safe and happy holiday season.
Dee-Ay-Dubber of the Month: Michaela Muck Position: Account Manager Tenure at DAW: 1.5 years College: Kansas State University (Go Wildcats!) Favorite Movie: Boondock Saints Favorite Music: Country Favorite Book: Pride and Prejudice Hidden Talent: I play bass guitar Hobbies/Interests: Riding horses, dancing and scrapbooking Design At Work Around Town Gettin' Our Kicks The DAW team survives a photo op with Chuck Norris, and wife, Gena, at the Krist Samaritan Center gala. Boot Scootin' Away The Lewis Jewelers Anniversary Event set the stage for some serious DAW dance moves.
designatwork.com We build your image, so you can build your business. Stay in the loop with the Design At Work Facebook Page. Become a Fan. [www.facebook.com/designatwork] --------------------------------------------------- Design At Work Creative Services 3701 Kirby Drive, Suite 1050 Houston, Texas 77098 832.200.8200
Design At Work Website Haak Wine Website Haak Wine Website Cypress Fairbanks Medical Center Hospital Marshall Career Service Inc Website Michaela Profile Design at Work on Facebook DAW Website Samaritan Center website Lewis Jewelers Website