SEO: a little acronym that packs a lot of punch. The term stands for “search engine optimization” and refers to the process of improving your website’s visibility and search rankings. The process itself is multifaceted and ever-evolving, but the goal is relatively simple — to drive more qualified traffic to your business’ website. In other words, to help the right customers find your site more quickly.
So, how does social media come into play? While it does not directly impact your website’s SEO, a strong social media presence is generally tied to better rankings. As your content is shared on social media — building brand awareness and strengthening your message — a chain reaction is kicked off that can lead to greater visibility and web traffic. This not only builds brand recognition but also sends Google signals that your website is credible — a key factor in search rankings. With that in mind, let’s look at how to incorporate social media into your SEO strategy to benefit your business.
Share Blog Posts
Did you find this blog on our social media? Case in point. Sharing blogs on social media is a great way to attract visitors to your website. By showcasing your brand’s voice and personality, blogs give your followers the chance to engage with your content in a new and often dynamic way. This works especially well because, unlike some other marketing materials, blogging steers clear of hard sells and instead focuses on providing valuable content to readers — which can be anything from newsworthy company milestones to practical advice and how-tos. Sharing blogs on social can help you build your brand awareness, connect with a wider audience and drive more traffic to your site increasing credibility.
Pique Users’ Pinterest
Pinterest is a heavy hitter when it comes to SEO. The platform boasts over 5 billion searches per month, with many users turning to the site for visual searches, inspiration and new product discovery. While Pinterest is a primarily visual platform, it offers some unique opportunities for incorporating SEO keywords in your pin’s title and description. The algorithm will then use those strategic keywords to filter content and help get it in front of the right audience who is most likely to be interested in that subject matter.
Create SEO-Inspired Campaigns
By looking at what your customers are searching for to find your website, you can reverse engineer your next social media campaign. Center your message around the phrases and terminology your customers are using, especially long-tail keywords, to catch their attention — and keep it. Not sure what your customers are searching for? Tools such as Semrush and Ahrefs can provide detailed insights to help you understand what’s driving traffic.
Social media is a powerful tool to help you connect with customers — both on social platforms and on your website. As you grow a base of followers who will advocate for your brand by sharing valuable content, you can generate a positive feedback loop that helps raise awareness and boost your search rankings. If you’re ready to start adding social media to your SEO strategy, the Design At Work team of marketing experts is on hand. Contact us today and let’s talk about growing your business.