What do breakfast and the oil business have in common? We’ll let our president, CEO and original Baby Einstein John Lowery answer that. As an expert contributor for Houston Business Journal’s BizBlog, John gives readers a lesson in breakfast cereal brands to illustrate why Houston businesses need to rethink how they are handling their marketing budgets in the face of falling oil prices. SPOILER ALERT: Suspending all marketing spending stalls big picture progress.
Read the full article to learn why now is the perfect time to invest in marketing.