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Branding: Three Tips for Creating a Winning Business Card

Don’t underestimate the value of business cards. They’re part of your brand! Whenever you’re out in the world promoting your business, you want to make a connection with those you’re meeting with. Just as important is making sure that the person you’re talking to has your contact information so they can reach out in the future. Instead of walking away with just a handshake and a smile, make sure you have a business card to pass along to them.

You want that business card to make an impact, which means you’ll need something more than black text on a white piece of cardboard. Just because business cards are small doesn’t mean they can’t pack a punch. Here are some simple tips for making a great business card.

Keep Your Text Simple

Your average business card dimensions are 3.5″ x 2″, which means you only have so much room to work with. Before you do any design at all, ask yourself about the most important bits of information the business card needs to have on it. Company name, your name, your title and contact information are all key, but after that think very carefully on how much information you can place on the card in relationship to the design you go with.

Make Sure Your Information is Legible

You can do a lot thanks to modern printing, but just because you can have textured backgrounds or dozens of colors doesn’t necessarily mean that you should. A business card fails if the information on it is hard to read. You want your card to stand out, but not for the wrong reasons.

Don’t Skimp on Production

There are a lot of services out there that offer cheap deals on business cards, but this is one piece of branding you don’t want to cut corners on. Cheap business cards can lead to a bad impression of how you see yourself and your business. Make sure you’re getting quality card stock and quality printing.

Are your graphic design skills rusty or nonexistent? Design At Work can help. From business cards to billboards, we can provide you with designs that will spread your message in all ways big and small.

Posted in Branding