In the digital age, trends are what drive every industry – each year, companies look to branding trends to inform their successful marketing plans for the road ahead. If you’ve been wondering how your business can better its branding efforts in the new year, Design At Work has curated 2020’s top trends to keep your company’s current clients engaged and garner interest from new ones.
Optimize for Mobile
In 2020 more than ever, users will be accessing websites and opening marketing emails from their phones. It’s important that your business pays attention to the optimization of your web pages and emails to ensure they both render correctly when viewed on a mobile device. For example, call-to-action (CTA) buttons should be the right size (big enough to click), while subject lines and paragraphs need to be shorter and more targeted. Rather than bombarding your customers with quantity, target your branding efforts and focus on quality.
Take Advantage of AI
Artificial intelligence has taken the world by storm, so it’s no surprise that brands have been harnessing the power of AI to better their businesses. If you run an e-commerce company, a chatbot is a useful feature to add to your website. It shows your company can be interactive and engage customers, paving the way for brands to guide users in the buyer journey. Employing humans to perform a chatbot’s functions is expensive and time-consuming, so any successful marketing plan should use this convenient and rewarding workaround.
Create Educational Content
With the flood of digital media at our fingertips each day, valuable content is becoming a commodity. Your brand’s followers will appreciate an analysis of topics about your company that interest them. Again, quality over quantity is key here, as mediocre daily content doesn’t attract enough attention as well-thought-out, educational content does. Insert your brand’s unique voice and watch as your content views climb.
The world is constantly changing, and successful marketing trends are moving further and further from the norm each year. If your company is ready for a branding revamp or an update on tired trends, reach out to Design At Work. Our team is ready to help you have your best year yet!