DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Category: Advertising

tagline and branding brainstorm illustration

How the Best Taglines Make a Splash

You’ve heard it from us before, but we’re here to say it again. Every business needs a brand. And, in addition to the visual identity — we’re talking logos, color palettes, typography and textures — a tagline is an essential element of your business’ brand. It works in tandem with your visual identity and your…
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illustration of PPC campaign management

A Beginner’s Guide to PPC Campaign Management

So, you’re ready to launch a PPC digital marketing campaign. Great! But, where do you start? Pay-per-click — or PPC, for short — ads are a type of paid digital advertising option that allows you to hone in on your target audience. When used as a part of your overall digital marketing strategy, which can…
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marketing budget illustration

3 Tips for Creating a Marketing Budget for the New Year

With the New Year on the horizon, the season is abuzz possibility and potential. What better time to take stock of your business goals and set a marketing budget for the future? Taking a holistic look at your marketing efforts in 2021 can help you shape your company’s marketing strategy going forward. However, we know…
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2022 marketing trends illustration

New Year, New Horizons: Marketing Trends to Steer You Toward Success in 2022

A whole new year means a whole new adventure. Is your marketing strategy ready for it? From mindful design to data-rich content, many of the marketing trends on the horizon are centered on navigating the expanding digital landscape. As eCommerce, social media and digital networking play increasingly larger roles in our day-to-day lives, theB2C and…
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