DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Advertising More Than Just Luck

Advertising: More Than Just Luck

From the outside looking in, advertising can sometimes feel like a game of chance. Some companies hit the jackpot with their ad campaigns, while others come up short. But what may appear to be a lucky streak for a successful business is often the result of strategic planning, customer research and coordinated marketing efforts. Because…
Read More »
Marketing trends

Marketing Trends to Start 2021 the Right Way

As we look ahead to the new year, it’s clear that how we work in 2021 will be a reflection of the many ways businesses have had to adapt their practices in 2020. From shifts in the way content is presented to the importance of personalization, it can be a lot to learn and keep…
Read More »

The Differences Between Marketing and Advertising

To an inexperienced layperson, the terms “marketing” and “advertising” may seem to be synonymous. But while they share many similarities, they definitely aren’t one and the same. And if you’re searching for either of these services for your business without knowing the distinction, you may wind up getting the wrong bang for your buck. Design…
Read More »

Personalize Your Advertising Plan with Buyer Personas

A buyer persona is helpful when developing an advertising plan because it creates an identity that is relatable with your target audience. Successful execution of a buyer persona begins with audience research — you have to understand who you are marketing to in order to have a buyer persona that speaks to them. When a…
Read More »
See older Posts