Everybody’s Talkin’.

  • Personalize Your Advertising Plan with Buyer Personas
    A buyer persona is helpful when developing an advertising plan because it creates an identity that is relatable with your target audience. Successful execution of a buyer persona begins with audience research — you have to understand who you are marketing to in order to have a buyer persona that speaks to them. When a buyer persona is included as part of an adverti...
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  • Upgrade Your Digital Marketing Paid Search Campaign
    High intent keywords are a driving force behind a better return for your digital marketing paid search campaign versus less descriptive low intent keywords. Combat this by doing an analysis on how your company pops up in search results. In order to understand the analysis, it is important to understand the basic types of search queries performed. Navigational Sear...
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  • Beginners Paid Search Tips for Online PPC Campaign
    The beauty of a PPC campaign is that you only pay when someone clicks on your ad. This eliminates paying for an audience that does not have interest in what you have to offer. A daily budget can be set as well so that you do not pay for more than the budget you create. To get started: Define who your paid search reaches. You can choose the location from countries ...
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  • 5 Reasons to Include Google Ads in Your Marketing Strategy
    The point of a marketing strategy is to generate as much brand awareness for your small business as possible – and as it turns out, Google Ads is the perfect way to do so. Google Ads boasts numerous benefits besides the astronomical number of searches that take place on the engine daily, and all of them can benefit your bottom line. Here are five reasons why your s...
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