DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Marketing trends

Marketing Trends to Start 2021 the Right Way

As we look ahead to the new year, it’s clear that how we work in 2021 will be a reflection of the many ways businesses have had to adapt their practices in 2020. From shifts in the way content is presented to the importance of personalization, it can be a lot to learn and keep…
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The Differences Between Marketing and Advertising

To an inexperienced layperson, the terms “marketing” and “advertising” may seem to be synonymous. But while they share many similarities, they definitely aren’t one and the same. And if you’re searching for either of these services for your business without knowing the distinction, you may wind up getting the wrong bang for your buck. Design…
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Personalize Your Advertising Plan with Buyer Personas

A buyer persona is helpful when developing an advertising plan because it creates an identity that is relatable with your target audience. Successful execution of a buyer persona begins with audience research — you have to understand who you are marketing to in order to have a buyer persona that speaks to them. When a…
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Upgrade Your Digital Marketing Paid Search Campaign

High intent keywords are a driving force behind a better return for your digital marketing paid search campaign versus less descriptive low intent keywords. Combat this by doing an analysis on how your company pops up in search results. In order to understand the analysis, it is important to understand the basic types of search…
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