Ask yourself: Do your potential customers know what you offer, what your company does or how you’re different than the competition? Successful marketing campaigns start with a well-defined target audience. Developing buyer personas, or profiles, will help you describe your ideal customers, the challenges they face and what drives them to make a decision. Simply mar...

Tell me a story. As children, the words, images and sounds in a good story captivate our imagination. As adults, we still crave good stories that stir our minds and create emotional connections. Good advertisers know this and exploit the power of a good story to drive our choice of what car to drive, beer to drink and where to take our kids on our next vacation. How ...

Whether you’re inviting your customers to an event, announcing a new product feature or simply promoting a sale, it might seem easy to slap together some email marketing materials and send them on their way. However, there’s a lot of thought and detail that needs to be put into email marketing strategies to guarantee click-throughs, engagement and the attention o...

To grow your business, you need a solid marketing strategy to grow your client database while staying top-of-mind for existing customers. While there is always new business to uncover, capitalizing on your current clients is also a huge piece to the successful business puzzle. Here’s how to make the most out of working with your current clients. 1. Up-Sell: Your...