DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

The Next Big Trend in Marketing Is Closer Than You Think

The Next Big Trend in Marketing Is Closer than You Think

Over the past few decades, virtual reality – referred to as VR for short – has been perceived as the way of the future. For example, if you’re interested in buying a pair of tickets on SeatGeek, the idea of putting on a headset and simulating sitting in the actual seat is only natural before…
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Influencer Marketing: What it is and How it Can Work for Your Business

If you frequent social media, you have probably already encountered a form of influencer marketing. Brands use influencers to promote their products and bring awareness to what they offer and how it fits their lifestyle. This is done by having an influencer show how it works personally for them. Since an influencer is a trusted…
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Inclusive Marketing for a Multicultural Marketing Audience

The need for diversity in marketing is overwhelming. According to the Association of National Advertisers (ANA), multicultural consumers make up approximately 40 percent of the U.S. population. In contrast, only 5.2 percent of marketing investments are multicultural. These numbers show the dramatic gap in diverse advertising and highlight the ever-growing need that our society has…
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Personalize Your Advertising Plan with Buyer Personas

A buyer persona is helpful when developing an advertising plan because it creates an identity that is relatable with your target audience. Successful execution of a buyer persona begins with audience research — you have to understand who you are marketing to in order to have a buyer persona that speaks to them. When a…
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