Everybody’s Talkin’.

  • Top Marketing Strategy: Define Your Target Audience
    Ask yourself: Do your potential customers know what you offer, what your company does or how you’re different than the competition? Successful marketing campaigns start with a well-defined target audience. Developing buyer personas, or profiles, will help you describe your ideal customers, the challenges they face and what drives them to make a decision. Simply mar...
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  • Storytelling: The Key to Effective Advertising
    Tell me a story. As children, the words, images and sounds in a good story captivate our imagination. As adults, we still crave good stories that stir our minds and create emotional connections. Good advertisers know this and exploit the power of a good story to drive our choice of what car to drive, beer to drink and where to take our kids on our next vacation. How ...
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  • An Email Marketing Strategy that Guarantees Success
    Whether you’re inviting your customers to an event, announcing a new product feature or simply promoting a sale, it might seem easy to slap together some email marketing materials and send them on their way. However, there’s a lot of thought and detail that needs to be put into email marketing strategies to guarantee click-throughs, engagement and the attention o...
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  • Marketing Strategy: Three Ways to Bring in More Business from Current Customers.
    To grow your business, you need a solid marketing strategy to grow your client database while staying top-of-mind for existing customers. While there is always new business to uncover, capitalizing on your current clients is also a huge piece to the successful business puzzle. Here’s how to make the most out of working with your current clients. 1. Up-Sell: Your...
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