Successful Marketing Strategies for Attracting New Business If your company has recently been attracting less-than-ideal business, it may be due to your less-than-ideal marketing strategy. Forgotten websites, confusing copy and misled audiences could be affecting the business you bring in. Luckily, there are way to implement a successful marketing strategy with a ...

Defining and debunking the biggest myths of marketing is easier said than done. Why? Because, in reality, one company’s myth is another company’s go-to marketing strategy. You see, just like every company is one-of-a-kind, so is its ideal approach. A top-notch marketing campaign will take into account everything from a company’s target demographic to its unique...

If you run your own company or work with the owner of a business, you know that client relations are key to building trust and forming long-term business relationships. You know that great feeling you get when you receive a thank-you card or a funny note from someone? You want customers to feel this way toward your business – and if you stay engaged, it could lead ...

As soon as a person lands on your website, they should instantly understand what your company does. They should also be able to easily navigate to your pages and find what they’re looking for. If you have a high bounce rate — anything above 70% — chances are your website design needs some attention. These web design optimization tips could be the difference bet...