It can take a village to see solid marketing plans through — which is why savvy business owners rely on marketing agencies to act as their outsourced marketing team. Depending on the size of your business, marketing efforts can take up a lot of your precious time. Instead of piling on the work, many small businesses take advantage of outsourced marketing by contrac...

Consistent brands are strong brands. So, how can your branding stay on-point? Creating and using a logo isn’t enough. Your brand needs to make an impression. The right impression, each time it’s seen by a customer. 1. Create Strong Brand Visuals Your brand’s visuals, the “look” or graphic elements of your brand, should have a unified concept. This co...

You may already use several business social media platforms, like Facebook, LinkedIn, and Twitter, but have you ever thought about using Instagram? According to Sprout Social, 80% of Instagram accounts follow businesses on the social media platform. Instagram can be used as a tool to reach a larger mass of customers. It’s just a matter of being a little more strate...

Without effective marketing materials, your professional services business lacks a cohesive brand. With the stand-out marketing materials and image and brand consistency, bringing in new clients can be a breeze. From catalogs and brochures to sleekly designed presentation templates, these are the essential basics that every professional services business needs. L...