While it’s not wise to change your business name just because you’re bored with it, sometimes a refresh is in a company’s best interest — and that’s where a talented marketing team can step in to help. Perhaps your company’s name is too specific and no longer reflects the range of services you provide, or it simply isn’t standing out in a crowded indust...

When it comes to branding, companies often have a decent grasp of the basics. They know, for instance, to stick with company colors, to include the approved logo and, where applicable, to incorporate their tagline into the overall messaging. Those elements alone aren’t enough to ensure company branding will come across the way it should, however. Company brandi...

Consistent brands are strong brands. So, how can your branding stay on-point? Creating and using a logo isn’t enough. Your brand needs to make an impression. The right impression, each time it’s seen by a customer. 1. Create Strong Brand Visuals Your brand’s visuals, the “look” or graphic elements of your brand, should have a unified concept. This co...

Don’t underestimate the value of business cards. They’re part of your brand! Whenever you’re out in the world promoting your business, you want to make a connection with those you’re meeting with. Just as important is making sure that the person you’re talking to has your contact information so they can reach out in the future. Instead of walking away with ...