Companies may feel they’re experiencing a brand identity crisis for multiple reasons: new technology that renders their current branding obsolete, new leadership that has a fresh take on the company’s image, or the current branding has grown old after years of use. Recently, two marketing teams for big-name companies performed facelifts on their own brands, c...

While it’s not wise to change your business name just because you’re bored with it, sometimes a refresh is in a company’s best interest — and that’s where a talented marketing team can step in to help. Perhaps your company’s name is too specific and no longer reflects the range of services you provide, or it simply isn’t standing out in a crowded indust...

When it comes to branding, companies often have a decent grasp of the basics. They know, for instance, to stick with company colors, to include the approved logo and, where applicable, to incorporate their tagline into the overall messaging. Those elements alone aren’t enough to ensure company branding will come across the way it should, however. Company brandi...

Consistent brands are strong brands. So, how can your branding stay on-point? Creating and using a logo isn’t enough. Your brand needs to make an impression. The right impression, each time it’s seen by a customer. 1. Create Strong Brand Visuals Your brand’s visuals, the “look” or graphic elements of your brand, should have a unified concept. This co...