DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

marketing

Marketing Your Business When You Grow Up.

Everybody Gets Awkward. That unfortunate haircut. Those acid wash jeans. The inexplicably massive Beanie Baby collection. Life is full of awkward moments, but it’s all part of growing up. The same goes for businesses. As companies everywhere work to establish themselves, expand their reach and truly come into their own, growing pains are a given.…
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Why building a brand is more important than you think.

Building a Brand: It’s More Important Than You Think

An interesting thing happened when Adidas dug deep in their advertising budget and looked at their marketing playbook — they discovered brand building marketing was driving 65% of their sales. Not advertising. Not digital ads. Branding. And they were only investing 23% of their ad spend into building brand awareness. But brand building seems counterintuitive,…
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Brand Storytelling

Go Boldly: 3 Key Takeaways from Guinness’ Powerful Storytelling

From humble beginnings to worldwide notoriety, Guinness has become synonymous with dark Irish stout beer. Though now a leading global brewery, Guinness was built from the ground up by working class folk. It’s still seen as the working man’s beer. Big and stout and strong. Their story exemplifies those qualities and reverberates with their target…
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b2b company branding

Extreme Makeover: Branding Edition

I’m a sucker for makeover shows. All types. Queer Eye, What Not to Wear, Property Brothers, Home Edit. How could someone NOT want to watch a down-on-her-luck single mother of three get a fashionable new wardrobe and hairstyle to build her self-esteem, or a house with no curb appeal be transformed into the nicest place…
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