DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

b2b company branding

Extreme Makeover: Branding Edition

I’m a sucker for makeover shows. All types. Queer Eye, What Not to Wear, Property Brothers, Home Edit. How could someone NOT want to watch a down-on-her-luck single mother of three get a fashionable new wardrobe and hairstyle to build her self-esteem, or a house with no curb appeal be transformed into the nicest place…
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Investing in branding helps set your company up for success.

Branding is an Investment

So, what is branding? And why is it important? Your company’s brand can be your most valuable asset. It is the way your company is represented as a whole and how you connect with your clients. Much more than a single logo or tagline, branding is comprised of elements that define the look and feel…
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Four Tips to Build Your Brand on YouTube

From the outside looking in it appears that YouTube is all about having a lot of subscribers and monetization in order to build your brand. These are not the true measurements of success when branding on YouTube, but they are the reward after discovering what works for the market you are trying to corner. Here…
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