DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Brand Storytelling

Go Boldly: 3 Key Takeaways from Guinness’ Powerful Storytelling

From humble beginnings to worldwide notoriety, Guinness has become synonymous with dark Irish stout beer. Though now a leading global brewery, Guinness was built from the ground up by working class folk. It’s still seen as the working man’s beer. Big and stout and strong. Their story exemplifies those qualities and reverberates with their target…
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b2b company branding

Extreme Makeover: Branding Edition

I’m a sucker for makeover shows. All types. Queer Eye, What Not to Wear, Property Brothers, Home Edit. How could someone NOT want to watch a down-on-her-luck single mother of three get a fashionable new wardrobe and hairstyle to build her self-esteem, or a house with no curb appeal be transformed into the nicest place…
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Investing in branding helps set your company up for success.

Branding is an Investment

So, what is branding? And why is it important? Your company’s brand can be your most valuable asset. It is the way your company is represented as a whole and how you connect with your clients. Much more than a single logo or tagline, branding is comprised of elements that define the look and feel…
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