Consider these seven easy things you can tackle to help improve the functionality and aesthetics of your website. Website marketing is not as difficult as you may think! 1. Take Better Photos Let’s face it — most people are visual. According to the Social Science Research Network, 65% of us are visual learners. What this means for your website is that if ...

One of the main reasons that social media has become a staple for customer engagement is because it is a more relatable way to interact with consumers while promoting brand awareness. This more relaxed environment fosters a personal experience that can be nurtured on a one-on-one basis through the use of likes and comment responses. Like you may experience with perso...

Now and again, a business must rebrand. It can be tough to determine the right time for a rebrand and you may be uncertain about where to begin. If the idea of changing the look and feel of your business in any way makes you feel nervous, you are not alone. However, giving your business a fresh coat of paint can be just what it takes to get your name back in the spot...

If your company’s branding is a city, your logo design is the vehicle that gets you there. The importance of a well-executed logo cannot be overstated – this piece of your brand that may seem small holds a lot of power in communicating who you are to your prospective clients and guiding your future branding efforts going forward. That said, there’s a lot of tho...