In the digital age, trends are what drive every industry – each year, companies look to branding trends to inform their successful marketing plans for the road ahead. If you’ve been wondering how your business can better its branding efforts in the new year, Design At Work has curated 2020’s top trends to keep your company’s current clients engaged and garner...

The creative minds at Design At Work have never been ones for math equations, but when it comes to knowing the formula for a successful marketing campaign, we’re the experts you can turn to. And we know that every successful marketing campaign starts with the basics – your company’s image and branding. If those two things sound one and the same, you may be be w...

When you think of marketing, public relations may not immediately be top-of-mind. And in the age of social media, tablets and smartphones, the press release may seem like an old-fashioned way to keep consumers apprised of your company’s achievements. But the press release lives on, and modern media makes them more effective than ever. And whether it’s sharing com...

What does the word brand really mean and why does it matter? What it means. Your brand is all encompassing. Within it, your promise to your customer, your business’s persona and what differentiates you are all encapsulated. Branding your business is no laughing matter — it takes serious thought and critical analysis to ensure you get off to a good start. Why it m...