Have you ever stopped to ask yourself, ‘What is a press release, and why do I need one?’ You are not alone! In marketing, we see press releases all the time. However, it may not be apparent to those outside of the industry what the primary purpose of a press release is and why all… Read More »
DAW Marketing Blog.
We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.
There’s a lot that goes into effective marketing and advertising. From crafting a brand that’s consistent and recognizable, to knowing when to schedule social media posts, the list goes on and on. While it’s always good to keep the big picture in mind, marketing and advertising basics are just as important — if not more… Read More »
Website writing and design may seem simple at first glance. After all, if a business owner knows the English language, understands what their company does and has a bit of computer know-how, a successful website should basically build itself — right? Not so fast. The truth is, it takes a number of factors coming together… Read More »
If you think content marketing leans more to the artistic side, think again. While it’s imperative to use the right combination of words to attract and captivate an audience, search engine optimization (SEO) is the technical force behind your brand’s message that helps build your brand. Of course, eloquently stringing sentences together to relay information… Read More »
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