Have you ever stopped to ask yourself, ‘What is a press release, and why do I need one?’ You are not alone! In marketing, we see press releases all the time. However, it may not be apparent to those outside of the industry what the primary purpose of a press release is and why all businesses should use them. Read on for more information on a press release and why...

Website writing and design may seem simple at first glance. After all, if a business owner knows the English language, understands what their company does and has a bit of computer know-how, a successful website should basically build itself — right? Not so fast. The truth is, it takes a number of factors coming together just right to create a website that achie...

If you think content marketing leans more to the artistic side, think again. While it’s imperative to use the right combination of words to attract and captivate an audience, search engine optimization (SEO) is the technical force behind your brand’s message that helps build your brand. Of course, eloquently stringing sentences together to relay information clear...

If you are looking to reach the varied groups within your audience, improve SEO and convert leads, you must consider targeted landing pages. Any good marketer understands that the job doesn’t end once visitors have found their way to your website. That’s where landing pages come in — a web page enabling you to gain a visitor’s information by means of a conver...