DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Category: Copywriting

illustration of SEO and content marketing tools

Content Marketing: How SEO Helps Build Your Brand

Content marketing has changed a lot in the last decade. Everyone now has a smartphone glued to their hands and can search anything in a matter of seconds. Now more than ever, branding and word choice matters — and SEO keyword choice is crucial. Search engine optimization (SEO) is the technical force behind your brand’s…
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copywriting pitfalls to avoid

3 Copywriting Pitfalls to Avoid

Copywriting is key to building trust in your brand, but are you caving in to these three copywriting pitfalls? When it comes to brand identity and customer loyalty, the tone you set with your writing is just as important as the message itself. Here are three common copywriting mistakes we see – and how to…
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copywriting inspiration

Copywriting Inspiration 101: Tips to Feed the Daily Beast

With copywriting, inspiration can be hard to come by. Not because there isn’t anything worthy to write about, but because, at times, it can feel like you’ve said it all. In the world of journalism, putting out regular content is known as “feeding the daily beast.” And just like the copy matters when it comes…
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