Website writing and design may seem simple at first glance. After all, if a business owner knows the English language, understands what their company does and has a bit of computer know-how, a successful website should basically build itself — right? Not so fast. The truth is, it takes a number of factors coming together just right to create a website that achie...

If you think content marketing leans more to the artistic side, think again. While it’s imperative to use the right combination of words to attract and captivate an audience, search engine optimization (SEO) is the technical force behind your brand’s message that helps build your brand. Of course, eloquently stringing sentences together to relay information clear...

If you are looking to reach the varied groups within your audience, improve SEO and convert leads, you must consider targeted landing pages. Any good marketer understands that the job doesn’t end once visitors have found their way to your website. That’s where landing pages come in — a web page enabling you to gain a visitor’s information by means of a conver...

In the modern-day business world where it’s all about content marketing, blog posts are a great approach. They allow a company to exhibit its expertise, capture potential clients’ attention and foster warm, fuzzy feelings by sharing useful information. Of course, the success of any marketing blog depends on its execution. The creative minds behind Design At Workâ...