Times change, rules evolve and ideas that might have seemed outlandish a few years ago, such as using emojis in your email marketing, become part of the mainstream. There was a time in the not so distant past where the idea of using emojis in a professional setting would have been seen as a bad idea, but you don’t have to look far to see them popping up more and mo...

Whether you are a small independent content creator or a marketing executive at a large international company, localization can add a lot to your advertising. In short, localization represents a higher level of translation which takes cultural, regional and lifestyle choices of potential customers in question. This can make localized content far more appealing to a l...

Staying on top of modern marketing trends isn’t easy. Technology, cultural attitudes and unexpected success are just a few of the factors that influence the marketing landscape. Staying on top of the ever-shifting face of the industry means paying close attention to industry leaders as well as your competition. Want to know more about the hottest trends of 2019? We...

A winning marketing campaign is more than a well-designed logo, beautiful website, or killer slogan; without marketing campaign consistency, even the best pieces will go unnoticed. Take pride in the clever bits you’ve helped design, pat yourself on the back when you’ve earned it, but remember that you can’t sell your company with one good piece alone. Successfu...