Successful Marketing Strategies for Attracting New Business If your company has recently been attracting less-than-ideal business, it may be due to your less-than-ideal marketing strategy. Forgotten websites, confusing copy and misled audiences could be affecting the business you bring in. Luckily, there are way to implement a successful marketing strategy with a ...

As soon as a person lands on your website, they should instantly understand what your company does. They should also be able to easily navigate to your pages and find what they’re looking for. If you have a high bounce rate — anything above 70% — chances are your website design needs some attention. These web design optimization tips could be the difference bet...

It can take a village to see solid marketing plans through — which is why savvy business owners rely on marketing agencies to act as their outsourced marketing team. Depending on the size of your business, marketing efforts can take up a lot of your precious time. Instead of piling on the work, many small businesses take advantage of outsourced marketing by contrac...

You may already use several business social media platforms, like Facebook, LinkedIn, and Twitter, but have you ever thought about using Instagram? According to Sprout Social, 80% of Instagram accounts follow businesses on the social media platform. Instagram can be used as a tool to reach a larger mass of customers. It’s just a matter of being a little more strate...