Tell me a story. As children, the words, images and sounds in a good story captivate our imagination. As adults, we still crave good stories that stir our minds and create emotional connections. Good advertisers know this and exploit the power of a good story to drive our choice of what car to drive, beer to drink and where to take our kids on our next vacation. How ...

In the digital age, trends are what drive every industry – each year, companies look to branding trends to inform their successful marketing plans for the road ahead. If you’ve been wondering how your business can better its branding efforts in the new year, Design At Work has curated 2020’s top trends to keep your company’s current clients engaged and garner...

Whether you’re inviting your customers to an event, announcing a new product feature or simply promoting a sale, it might seem easy to slap together some email marketing materials and send them on their way. However, there’s a lot of thought and detail that needs to be put into email marketing strategies to guarantee click-throughs, engagement and the attention o...

Social media engagement such as likes, shares and clicks play a crucial role in getting a company’s posts seen by the masses. (And in keeping a company top of mind, too.) Even so, constantly changing algorithms can make it difficult to consistently put out posts that get people interacting with a company’s page. Incorporating videos and other imagery can go a lon...