It can take a village to see solid marketing plans through — which is why savvy business owners rely on marketing agencies to act as their outsourced marketing team. Depending on the size of your business, marketing efforts can take up a lot of your precious time. Instead of piling on the work, many small businesses take advantage of outsourced marketing by contrac...

You may already use several business social media platforms, like Facebook, LinkedIn, and Twitter, but have you ever thought about using Instagram? According to Sprout Social, 80% of Instagram accounts follow businesses on the social media platform. Instagram can be used as a tool to reach a larger mass of customers. It’s just a matter of being a little more strate...

Times change, rules evolve and ideas that might have seemed outlandish a few years ago, such as using emojis in your email marketing, become part of the mainstream. There was a time in the not so distant past where the idea of using emojis in a professional setting would have been seen as a bad idea, but you don’t have to look far to see them popping up more and mo...

Whether you are a small independent content creator or a marketing executive at a large international company, localization can add a lot to your advertising. In short, localization represents a higher level of translation which takes cultural, regional and lifestyle choices of potential customers in question. This can make localized content far more appealing to a l...