Customer journey mapping is like behind-the-scenes GPS for visitors to your website. You wouldn’t attempt a long drive without the use of some sort of navigation assistance, so why would you send customers to your website without a road map? Don’t leave them stranded — pave a clear path for customers via journey mapping. Find out why it matters when you read on...

A business can reap countless benefits from an online blog — marketing boosts, name recognition and improved search engine optimization (SEO) to name a few. And those that do decide to go the online blog marketing route, find themselves in good company. TechJury.net notes that more than 4.4 million blog posts went up DAILY in March of 2019, for instance, and that c...

When companies work to establish themselves, expand their reach and truly come into their own, growing pains are a given – which is why it’s always a good idea to have a solid marketing strategy to help your business overcome those initial obstacles. How companies address their awkward moments makes all the difference, so here are a few helpful tips for coming ou...

To keep your small business moving forward, you want to use a variety of small business marketing strategies or ideas. While many options exist, today we’re discussing the ones you shouldn’t miss. Lace up your shoes and put your best foot forward — your small business will be off to the races with these often-overlooked small business marketing strategies! 1...