When marketing your small or midsize business, don’t get stuck inside of the box — get creative! Make yourself more visible, add tools to your marketing tool belt and engage your audience through some of these often-overlooked marketing methods — all are easy, effective ways to promote your business. Engage with Stories The importance of maintaining an o...

If you’re planning an event for your business, it’s a good idea to have a marketing strategy to get the word out. Whether it’s a networking happy hour, a fundraiser or a grand opening, social media is a great way to invite others, promote your event and draw new attention to your company. Feeling like social networking isn’t in your wheelhouse? At Design At W...

If you’re considering hiring an outsourced marketing team to help grow your business, you know what an important decision it can be. Your business is your baby, after all – you’ve nurtured it, lost sleep over it and done what’s best to help it grow. You know marketing is important, but don’t have the time to be consistent about it. It’s a big deal, and th...

The truth is, you should be consistently marketing your small business. While there are many free ways to stay in front of your audience, there are also paid opportunities to garner top-of-mind-awareness. Your audience is like you. If you see an ad for your favorite band’s concert, see a new music video pop up on your Facebook feed, then hear their new hit play...