Storytelling: The Key to Effective Advertising
Tell me a story. As
children, the words, images and sounds in a good story captivate our
imagination. As adults, we still crave good stories that stir our minds and
create emotional connections. Good advertisers know this and exploit the power
of a good story to drive our choice of what car to drive, beer to drink and
where to take our kids on our next vacation. How ...