If you’re new to online marketing, you’re new to online marketing abbreviations. With every industry comes a shorthand that professionals use. These terms are rarely used by those outside the industry — terms like “inside baseball” and “heel turn” are exceptions to the rule — but trying to understand the ins and outs of this new world will be all the m...

Videos have become such a large part of the online experience that you don’t have to look far to come across countless videos per day. On social media and company websites, more and more organizations are using video as part of their marketing. If you are currently avoiding the video craze, you’re missing out on a prime opportunity to introduce yourself to new cus...

Studies have shown that people check their email about 15 times a day. For many, it’s the very first thing they do when they wake up and the very last thing they do before bed. Our inboxes follow us everywhere we go during the day, and everyone is familiar with the chime or buzz of an incoming email. That’s why it’s more important than ever to make sure your com...

Tips for Improving Your Online Marketing You may remember them as pound signs or number signs; however, in today’s digital age we call the symbols that look like “#” hashtags – and they’re used for social media engagement. You’ve seen them millions of times and have probably used them a few times on your personal account. But did you know they can also ...