When you think of marketing, public relations may not immediately be top-of-mind. And in the age of social media, tablets and smartphones, the press release may seem like an old-fashioned way to keep consumers apprised of your company’s achievements. But the press release lives on, and modern media makes them more effective than ever. And whether it’s sharing com...

Press releases are designed to inform the public know of company developments, which can be key to garnering coverage by the media. When constructing a press release, it is important it looks professional by adding elements like a headline, subhead and date line. By adding these key components as well as making the press release relevant, this will make journalists...

If you picked up a copy of Houstonia’s November issue, there’s a chance you saw a few familiar faces. Design At Work is thrilled to announce the magazine named us among 2015’s Best Places to Work! Our internal culture struck a chord with Houstonia, who dubbed us the office with the Biggest Perks. Whether that recognition comes thanks to our in-office bar, Kirbyâ...

What do breakfast and the oil business have in common? We'll let our president, CEO and original Baby Einstein John Lowery answer that. As an expert contributor for Houston Business Journal's BizBlog, John gives readers a lesson in breakfast cereal brands to illustrate why Houston businesses need to rethink how they are handling their marketing budgets in the face of ...