Have you ever stopped to ask yourself, ‘What is a press release, and why do I need one?’ You are not alone! In marketing, we see press releases all the time. However, it may not be apparent to those outside of the industry what the primary purpose of a press release is and why all businesses should use them. Read on for more information on a press release and why...

When you think of marketing, public relations may not immediately be top-of-mind. And in the age of social media, tablets and smartphones, the press release may seem like an old-fashioned way to keep consumers apprised of your company’s achievements. But the press release lives on, and modern media makes them more effective than ever. And whether it’s sharing com...

Press releases are designed to inform the public know of company developments, which can be key to garnering coverage by the media. When constructing a press release, it is important it looks professional by adding elements like a headline, subhead and date line. By adding these key components as well as making the press release relevant, this will make journalists...

If you picked up a copy of Houstonia’s November issue, there’s a chance you saw a few familiar faces. Design At Work is thrilled to announce the magazine named us among 2015’s Best Places to Work! Our internal culture struck a chord with Houstonia, who dubbed us the office with the Biggest Perks. Whether that recognition comes thanks to our in-office bar, Kirbyâ...