DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Ideas to keep your B2B social media marketing fresh

B2B Social Media Marketing: 3 Ideas to Keep Your Content Fresh

A well-crafted B2B social media strategy can have a big impact on your business — unlocking new leads, boosting brand awareness and reinforcing your role as an industry authority. Over half of B2B buyers research products on social media before making a decision, and 84% of VP-level and C-suite leaders say that social media influences…
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Tips for using stories in your social media strategy

How to Use Stories in Your Social Media Strategy

Curious about whether stories should have a place in your social media strategy? Stories offer quick hits of information, usually in clips that are 10 – 15 seconds long, and disappear within a day or so. Back when Snapchat introduced the idea of stories in 2011, most businesses didn’t bother using them in their social…
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social media metrics

5 Creative Ways to Increase Engagement on Instagram

Whether you’re new to social media marketing or a seasoned pro, we know everyone can use a little inspiration and guidance sometimes. Instagram offers businesses so many ways to connect with customers — both new and returning — that the possibilities can feel exciting one day and overwhelming the next. We get it! And we’re…
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Learn how to use social media metrics to measure your company's online presence.

Social Media Metrics 101: How to Measure Your Online Presence

We’re sure you’ve asked yourself more than once, “does my business really need social media?” The short answer to this question is yes. Even if it’s only LinkedIn or Facebook, your company needs to own its social media presence and make an effort to be active. From recruitment to industry positioning, social media has become…
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