DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Category: Website Design

illustration of SEO and content marketing tools

Content Marketing: How SEO Helps Build Your Brand

Content marketing has changed a lot in the last decade. Everyone now has a smartphone glued to their hands and can search anything in a matter of seconds. Now more than ever, branding and word choice matters — and SEO keyword choice is crucial. Search engine optimization (SEO) is the technical force behind your brand’s…
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illustration of a laptop

How to Drive Your Target Audience to Your Website

Your business’ website is up and running, but how do you make sure it’s reaching your target audience? First, you need to understand your ideal customers — what makes them tick and what language they use — to bring them to your site. Once they’re there, you’ll want to create an intuitive, easy-to-navigate experience to…
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illustration of web development tools

Website Development Best Practices: From Framework to Optimization

Insights from Crystal Torres-Martinez, Web Developer: Think of your business’ website as a window display that showcases your company’s unique brand and customer experience. And with this display, it must be engaging, navigable and useful. If you lose sight of what the goal of your display – or in this case, your website – is,…
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Why Website Personalization is Key to Website Design

Why Website Personalization is Key to Website Design

When it comes to content in website design, messages can get lost in a sea of never-ending information on a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. Why is this important? Because the more engaged a customer is, and the more relatable…
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