Customer journey mapping is like behind-the-scenes GPS for visitors to your website. You wouldn’t attempt a long drive without the use of some sort of navigation assistance, so why would you send customers to your website without a road map? Don’t leave them stranded — pave a clear path for customers via journey mapping. Find out why it matters when you read on...

A business can reap countless benefits from an online blog — marketing boosts, name recognition and improved search engine optimization (SEO) to name a few. And those that do decide to go the online blog marketing route, find themselves in good company. TechJury.net notes that more than 4.4 million blog posts went up DAILY in March of 2019, for instance, and that c...

Whether you’re starting a new business or revamping your existing one, website development is a key component in attracting clients to your company. There are a lot of moving parts that go into a website, and SEO can be an intimidating aspect of getting a new website up and running. Alt tags in particular can be a challenge, as their value isn’t often understood ...

‘Bounce rate’ doesn’t have a great ring to it, and just like it sounds, website bounce rates can negatively impact your website traffic analytics. Defined as a single-page session on a website, a bounce registers when a user lands on a page of your site and leaves without searching deeper, clicking on links or completing a form — which is exactly what you don...