DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Category: Website Design

illustration of a laptop

How to Drive Your Target Audience to Your Website

Your business’ website is up and running, but how do you make sure it’s reaching your target audience? First, you need to understand your ideal customers — what makes them tick and what language they use — to bring them to your site. Once they’re there, you’ll want to create an intuitive, easy-to-navigate experience to…
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Website Development Best Practices: From Framework to Optimization

Insights from Crystal Torres-Martinez, Web Developer: Think of your business’ website as a window display that showcases your company’s unique brand and customer experience. And with this display, it must be engaging, navigable and useful. If you lose sight of what the goal of your display – or in this case, your website – is,…
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Why Website Personalization is Key to Website Design

Why Website Personalization is Key to Website Design

When it comes to content in website design, messages can get lost in a sea of never-ending information on a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. Why is this important? Because the more engaged a customer is, and the more relatable…
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Responsive Website Design is Critical for End Users

Responsive website design (RWD) has become a critical function for building a website. With masses of internet users all on varying devices it has become increasingly difficult to create a webpage that formats easily to all of these devices. Learn how RWD addresses this issue. Encourages Lingering How long a visitor stays on your website…
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