One of the main reasons that social media has become a staple for customer engagement is because it is a more relatable way to interact with consumers while promoting brand awareness. This more relaxed environment fosters a personal experience that can be nurtured on a one-on-one basis through the use of likes and comment responses. Like you may experience with personal relationships, trust and loyalty are built up over time through consistency and reliability. The same holds true with customer engagement.
Know the platform
Since social media platforms are so popular, it is important to know which platform your customer base accesses the most and make promoting your brand on that platform a priority. This research is vital to ensure you reach your intended audience.
Set the tone
Understanding the style of writing for a given platform is necessary while communicating in your brand’s voice. For example, LinkedIn is more formal and business-oriented, whereas Instagram has more of an informal tone. You’ll miss the mark with your clients if the tone of your posts doesn’t match the platform’s audience – and even more so if you don’t keep up consistent brandings with those posts.
Fuel the conversation
Once you have figured out your target audience and the platform they frequent the most, keep the conversation going. It’s hard to stay current with online readers if you don’t post regular branded content. This promotes relationship growth with customers as you interact with them routinely and build upon your brand’s message.
If you’re in a competitive industry, customer engagement through brand awareness is essential to setting your company apart from those with similar services. Make clients aware of the services you provide, become recognizable and provide an approachable online campaign that captures the attention of potential clients and draws them into what your company has to offer them.
Should you need assistance with researching the best platform to connect with your target audience and developing a solid marketing and social media strategy, contact us today!