To an inexperienced layperson, the terms “marketing” and “advertising” may seem to be synonymous. But while they share many similarities, they definitely aren’t one and the same. And if you’re searching for either of these services for your business without knowing the distinction, you may wind up getting the wrong bang for your buck. Design At Work’s team is here to help – we know the differences, and why you actually need both.
What is Marketing?
Think of it this way: if advertising is one brushstroke on the canvas, marketing is the big picture. Marketing encompasses everything you do to promote your brand – including logos, website design, social media, blog posts, brand guidelines, and any collateral you develop to promote your business. Essentially, marketing is the way you choose to show your company to the outside world and showcase what it is you do to gain business.
Developing a plan and strategy around your company’s marketing efforts is truly the only way to go when it comes to selling yourself. To do so, you’ll need to determine your target audience, and what you hope to gain through your marketing efforts. Once you have these details nailed down, you’ll move on to phase two: establishing a brand and subsequently promoting it. Everything that falls under this umbrella is marketing.
What is Advertising?
Advertising is just one supporting piece of marketing. It works by generating interest for your business by communicating product or service awareness – whether that’s in print, digital or through social media. It’s timely, strategic and to the point – and if done right, it works very well.
But it’s also like walking a tightrope since you need to know your target audience well enough to speak to their needs without overwhelming them with information. To that end, it’s usually best to let the pros at a digital marketing and advertising agency create your ads for you.
Do I Really Need Both?
The short answer: yes. The long answer: if you want your business to grow and become steadily more successful, especially in the modern age of constantly available information, you need to develop a strategic marketing plan (one that incorporates advertising) to reach the consumers or clients who will help you reach your business goals.
The best part is, the Design At Work team are all experts at creating marketing plans and implementing them successfully (and yes, advertising is part of that!). Reach out to us today if you’re ready to get started with growing your business.