best practices for finance marketing.

How email campaigns and e-commerce website development can help you reach your customers

Financial Industry Email Marketing and Website Development

In the fast-paced financial industry, email marketing and a solid website development plan may not always be at the forefront of a business’s priorities. But in the increasingly digital world, where most clients will find your business by searching online, it’s important that any company keeps up with email marketing best practices and, if necessary, hires a website development company to ensure that their brand can remain top-of-mind with their customers. The experts at Design At Work are always keeping up with the latest in digital marketing techniques, and are able to help get the word out about your business. Keep reading for tips on how to stay on top of the digital face of your company.


Create an Effective Email Marketing Plan

Whether you work in commercial banking, private equity or investment firm, it’s important that you keep in contact with your customers frequently. How do you do consistently communicate with every customer? Email marketing is how. In order to make yourself known in the financial industry, your customer outreach should make your business stand out. We’ve covered the science behind email campaigns on our blog, but it sounds more intimidating than it is – all you need is a catchy subject line, interesting content that keeps them interested, a hook that convinces the customer to take action and the perfect time to send out your email.

The great thing about email marketing is that it’s typically a low-cost way to keep your customers engaged with your company. It’s also a brilliant way to let your customers know about any promotions you’re running (such as cash back or sign-on incentives), introduce new products or services, convince new leads to walk through your doors and keep your existing customers informed on company news.


Launch a Website that Targets Your Audience

The financial industry has been an important part of the economy for hundreds of years, but that doesn’t mean your website needs to look like it traveled from the past. Often, the first thing that a customer will see your business is your website – thus, website development and maintenance is a key aspect of reaching your audience.

If it all sounds too overwhelming, a website development company like Design At Work can help get you started. We know that the face of any company is their website, and we’ll craft content that accurately represents your company’s mission and values while boosting your industry visibility. An up-to-date, responsive website is your best bet, but in addition to today’s standards of website development, our team writes and designs websites with search engine optimization (SEO) in mind, ensuring that your target audience can find you online.


Keep Your Presentation Collateral Engaging

Now that you’ve nailed down a solid email marketing campaign and website development strategy, it’s time to make sure your presentation collateral matches your digital enthusiasm (because there’s no reason to entirely ditch the old-school methods of customer outreach). When you’re meeting a potential client, you want your materials to reflect your business’s mission and its reputation. Luckily, our team of writers and designers is adept at creating visually engaging presentation collateral as well as stationary for your company’s brand – impressing your clients with the latest graphic design trends and that clearly sets your company apart.

In today’s increasingly online environment, it’s important to keep up with the latest trends in digital media and marketing. For the financial industry, email marketing, website development and cohesive collateral is important for staying relevant and top-of-mind. If you’re ready to jump in and get started on transforming your strategy, the team at Design At Work will set you on the path to success.