DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Tips for Small Business Website Design

Achieving clarity and memory retention online may seem like a difficult task, but it can be simpler with these five tips for small business website design.

  1. Choose a Good Domain Name

Having a good domain name is easily overlooked, and quite possibly one of the biggest mistakes. It may seem like the obvious choice to pick a domain name that is the complete title of the company — but if it is too long or difficult to spell — it will be hard to remember when it comes time to use. Choosing a smaller domain name that is easier to remember, such as an abbreviation or acronym, or clearly states the service provided without numbers or hyphens is best.

  • Have a Clear Business Description

Once a customer is on your website, it should be clear what service or product your business has to offer. If the website is too busy and hard to navigate, people will lose interest quickly and move on to something else.

  • Use Search Engine Optimization

Integrating search engine optimization (SEO) is important because it links keywords that describe what you do, making it easier for people to find your business when they do an internet search.

  • Implement a Content Management System

Creation and management of digital content can be time consuming. Using content management system (CMS) software saves time by providing templates and timeframes to post online information for you.

  • Keep Your Website Current

Stay up to date by publishing content regularly and keeping up with new advertising techniques and industry trends. This will help keep your website current — and gain new interest — while still retaining the interest of current customers.

With these five tips in mind, you are well on your way to setting up a website built for high performance. Should you find you need help with the design process of your website, we are available and ready to help!