Achieving clarity and memory retention online may seem like a difficult task, but it can be simpler with these five tips for small business website design.
Having a good domain name is easily overlooked, and quite possibly one of the biggest mistakes. It may seem like the obvious choice to pick a domain name that is the complete title of the company — but if it is too long or difficult to spell — it will be hard to remember when it comes time to use. Choosing a smaller domain name that is easier to remember, such as an abbreviation or acronym, or clearly states the service provided without numbers or hyphens is best.
Once a customer is on your website, it should be clear what service or product your business has to offer. If the website is too busy and hard to navigate, people will lose interest quickly and move on to something else.
Integrating search engine optimization (SEO) is important because it links keywords that describe what you do, making it easier for people to find your business when they do an internet search.
Creation and management of digital content can be time consuming. Using content management system (CMS) software saves time by providing templates and timeframes to post online information for you.
Stay up to date by publishing content regularly and keeping up with new advertising techniques and industry trends. This will help keep your website current — and gain new interest — while still retaining the interest of current customers.
With these five tips in mind, you are well on your way to setting up a website built for high performance. Should you find you need help with the design process of your website, we are available and ready to help!