As soon as a person lands on your website, they should instantly understand what your company does. They should also be able to easily navigate to your pages and find what they’re looking for. If you have a high bounce rate — anything above 70% — chances are your website design needs some attention. These web design optimization tips could be the difference between a successful website and one that doesn’t perform.
1. Plan Your User’s Journey
Anyone who lands on your website is searching for something. How can you make what you’re selling or offering what they’re looking for? Easily. Before you design your website, think through what you want your users’ experience or journey to be. Consider what information they should view or read first. For example, if you want everyone to check out your blog and sign up to receive email alerts, then you will want to strategically place a link to your blog on your homepage. If the goal is to have users fill out a quote request, you better have a clear and eye-catching callout. Whatever the journey is, make a plan to guide your users.
2. Make It Mobile Friendly
Did you know up to 70% of web traffic happens on a mobile device? Optimizing your website for mobile use is key. We can’t stress this enough. Google claims over 60% of users are unlikely to return to a mobile site they had trouble accessing. And more importantly, 40% of those people will visit a competitor’s site instead. With a potential audience that large, creating a responsive website that creates a seamless, positive experience should be at the top of your to-do list.
3. Help Yourself Help Users
Individuals can’t come to your website if they don’t find it to begin with. Help yourself help your users by developing a search engine optimization (SEO) strategy. Before content is developed, identify the keywords your audience is searching for. You may be a restaurant, but you’re also an Italian restaurant in downtown Houston. See what we did there? SEO can be overwhelming, so start small by targeting 10-15 keywords and build your SEO plan from there.
4. Embrace Negative Space
User experience (UX) and website design are intertwined. Before you start to add sections and graphics to your site, seriously consider whitespace. Essential to a strong website design, whitespace is just that — it’s the area around website elements that doesn’t have any visuals or content. The extra space actually increases readability because the user isn’t overwhelmed by competing elements. Check out what we mean here.
5. Test Away
Websites can look great on the frontend while have many issues behind the scenes. Although there are many tools that evaluate and grade website health, there are simple checks you can perform on an ongoing basis, like checking that all pages and links work. You should also review content to ensure information is correct and updated. The same goes for design elements. Quick tweaks can make the difference when it comes to website performance.
Looking for more website design tips? Contact our team of marketing gurus to help you turn your website around or build a new one! Isn’t it time you let Design At Work help grow your baby?