Your small business logo design is one of the most important ways to establish and maintain your brand. As the face of your company, your logo is oftentimes the first thing potential clients and customers see. If you want to make a lasting impression, you’ve got to have a solid logo.
1. Hook Your Audience
A logo is the quickest way to grab the attention of your customers. For this reason, you want an attractive logo design, one that stands out, as well as one that communicates how your small business is different.
2. Introduce the Brand
Since your small business logo is likely the first thing your customers will see, it needs to represent your company. People should know who you are and what you’re all about. The more time they spend interpreting who your small business is, the less likely they are to stick around to find out more. The goal is to create a logo design that spurs interest and pushes people to dig further into your business and what you have to offer.
3. Create a Visual Memory
Give your customers something to latch onto. Much like the McDonald’s golden arches are etched in minds across the world, you too want a memorable logo design. While they may not always recall the name of your business, they are more likely to remember and recognize the wordmark or graphic design of your small business logo.
4. Keep Consistent
Now that you’ve got their attention, it is important to maintain it. Using your small business logo time and time again creates the consistency needed to stay relevant. It is best to use just one version of your logo. Make sure not to stretch the image — use the same image in exact proportions. With a consistent logo design, you are more likely to be recognized.
Want to refresh your logo or create a new one? Get in touch with Design At Work where our brand strategists are ready to help you craft a custom logo with lasting impact.