While every business can benefit from newsletters, no industry is better set up to leverage them into long-lasting success than the hospitality industry. Emails from hospitality industry businesses offer something that no other industry can offer: An escape to a more exciting life. Newsletters give your business the unique opportunity to inspire your subscribers into action.
Ready to turn your newsletter into an effective engine for business? Brush up on the fundamentals, then put these tips into action:
Strike while the iron is hot.
When people sign up for your newsletter, don’t make them wait around to hear from you. Set up your newsletter system to shoot them an email thanking them for signing up and offering them a preview of what they can expect from you. Give them something memorable while they’re thinking about you and they’ll be more likely to open your emails in the future.
Make the most of the holidays.
Running a special dining or travel deal for the holidays? Show up in your customers’ inbox in advance to let them know what you’ve got planned. Odds are good that they’re looking to make plans, so save them the trouble of doing their own research by bringing your deal directly to them. Encourage them to lock in their plans in advance.
Be their inspiration.
Whether you’re a restaurant, hotel, travel agency or other hospitality business, part of what you do is take people out of their day-to-day life into somewhere special. Make sure the content of your newsletters reflects that. Highlight new dishes on your menu. Share with them the services your hotel offers. Show them the places they can visit. Include examples of other satisfied customers. An inspired reader can easily become a satisfied customer.
Need an assist in crafting the perfect newsletter for your business? Design At Work is here to help. Reach out today to talk to our marketing experts about how to make your email marketing something inspiring.