Four Marketing Tips for Expanding Your Digital Marketing Footprint
Does your digital marketing strategy need a boost? You’ve come to the right place. Here are four marketing tips for expanding your online footprint and making a big impression on your customers.
- Stay current in client inboxes with eNewsletters.
Geared toward your most loyal fan base, eNewsletters are an informative way to keep previous and current clients on your mailing list updated on the latest projects you’re working on to generate buzz around up-and-coming products and events they may be interested in. Since email marketing is subscription-based, only those that request this newsletter and want to read your content will see it. Seeing your company’s name in their emails will keep your business fresh in their mind — even if they do not need services currently — and they’ll be more likely to remember the services you provide when the time comes if your emails remain consistent.
- Stay at the top of internet searches with blog posts.
Centered around keywords, consistent blog posting helps people searching for information on the topics you post to find your business, as well as providing additional content for existing customers to view. This is a great way to maintain a consistent online presence and have your company name in front of users who are searching the web for the services you offer. This also increases traffic to your website, which in turn can lead to more inquiries for products and services.
- Be accessible on social media.
Social media posts strike a more personal tone and create a relatable side to products and services by opening a conversation. Since followers can like, share and comment, they’re able to participate and spread the word about companies they love. This participation is reciprocated when your company takes the time to read comments left by others and respond in a timely and meaningful way.
- Visually stimulate with pictures and graphics.
Some products and services can be cumbersome to explain in text. If the message is difficult to relay, you can lose your audience. Supplementing some of these harder topics with graphics and pictures can convey the idea in a simpler form that visually engages and intrigues the reader.
Don’t be afraid to dip your toes into the digital media waters and appeal to the intellectual and visual senses to inspire the interest of your existing and potential new clients. If you need help navigating these digital waters and would like to learn more about how you can expand your digital footprint, contact Design At Work today!