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Marketing Tips for Creating an Effective Website

No matter what industry you’re in, having an effective website that consistently generates traffic is vitally important to your company’s success. A website is most often the first thing people search for when they want to learn more about your business, so as the natural “face” of your company, you want it to look and sound professional while doing its job of informing and converting visitors to leads. If accomplishing this sounds impossible, don’t worry! The team at Design At Work has come up with some marketing tips for building a website that works.

Create an Amazing Design

This may seem like a no-brainer, but there are a surprising number of ugly websites out there. Having a graphic designer who knows your brand and can keep the website consistent with your colors and logo is invaluable in the website design process. What’s more, websites with a fresh design look more attractive to visitors, who often don’t trust websites that look outdated or neglected.

Write Compelling Website Copy

Even if you’re creating a website primarily just for ecommerce, it’s still beneficial to create content that highlights your business’s mission and values or copy that describes your products and gives information on shipping. Whatever your business may be, content that draws visitors to your site will only help you grow. It’s important to have website copy that contains search engine optimization (SEO) keywords, so that your website ranks organically in local and national search engine queries for your industry.

Keep Your Website Updated

This doesn’t just apply to design. Keep your website current by frequently updating your blog page, pricing or service details. If you have a team page, keep your team member list updated. Showing the most current information available about your business will keep your customers engaged and inform the potential customers who visit your website to see what you’re all about.

Looking to create an effective website and put these marketing tips into practice? Our team of graphic designers, copywriters and web developers wants to help you! Contact us today and see how we can make your website both beautiful and functional.

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