Staying on top of modern marketing trends isn’t easy. Technology, cultural attitudes and unexpected success are just a few of the factors that influence the marketing landscape. Staying on top of the ever-shifting face of the industry means paying close attention to industry leaders as well as your competition. Want to know more about the hottest trends of 2019? We’ve got you covered.
If there’s anything we can learn from Yelp and related companies, it’s that people still value word of mouth. Yes, your marketing firm can still come up with a killer marketing campaign, but more and more brands are finding success with integrating content from their customers as part of their larger content strategy. If you have people who love your product and want to advocate for you, don’t be afraid to reach out. Their authentic excitement about your brand can be a powerful part of your marketing.
As much as you would like to be available to answer customer questions 24 hours a day, you have to sleep eventually. One way companies are facing this challenge is with the use of chatbots. A chatbot embedded on a website can be set up to answer questions about your business, providing a valuable customer service role when someone has a question in morning, afternoon or middle of the night.
Having a Personality
Social media connects us more than ever, and that includes the relationship between consumers and brands. We all know that there are humans behind every tweet, and people like it when company social media accounts show a bit of personality. Think of the fast food companies you follow not for their menu updates and deals, but for their sense of humor. Having a distinct voice for your social media presence is going to become more and more important.
That’s only a snapshot of what’s going on in the world of marketing, and we know that you don’t always have the time to keep up with the latest changes and trends. Save yourself some time and let us handle it. Design At Work has its finger on the pulse of the marketing world, and we’ve love to share what we know to help your company achieve success.