Everybody’s Talkin’.

Meaningful Retail Marketing: Crafting a Call to Action that Brings in Business

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Between online shopping, location-based ads and consumers’ constantly-decreasing attention spans, today’s retailers face more obstacles than ever. When you do capture a potential customer’s attention, you must make the absolute most of the encounter. A strong call to action is a great way to do just that.

What is a call to action? Essentially, it’s a directive included on marketing material that motivates a customer — or potential customer — to do something. In the retail world, common calls to action include urging people to “like” a Facebook page, bring coupons in for in-store discounts or sign up for monthly eNewsletters. Crafting an effective message is easier said than done, however, and it pays employ some strategy. Here are a few tips to help ensure your calls to action catch people’s attention and help your business achieve its goals.

Keep it Simple
People don’t want to dig for important information. Make your call to action clear and concise. In many cases, a single sentence — or even a few words like “sign up today” — is enough to get the point across.

State What’s in it for Them
Consumers are constantly bombarded with “asks.” If you want someone to take your company up on its call to action, communicate the benefits. Instead of simply asking them to sign up for emails, let them know that signing up gives them the inside scoop on sales and events. Don’t just tell them you have a loyalty program. Tell them about the rewards they’ll receive. Just a slight tweak on your messaging can make a big difference.

Make it “Pop”
Your call to action won’t do anything if its intended audience can’t see it. Place the messaging someplace visible, and consider dressing it up with bold print or an eye-catching color. If you’re offering a discount, design the area to look like a coupon. People will instinctively understand they’re being offered a deal — and will be more likely to pay attention to what you have to say.

Ready to get rolling on marketing efforts that will do big things for your retail business? So are we. Contact us today to learn more about how we can help your company get its message across and put its best foot forward.

Posted in Advertising , B2C Marketing , Branding , Design At Work , Marketing Ideas