If you’re new to online marketing, you’re new to online marketing abbreviations. With every industry comes a shorthand that professionals use. These terms are rarely used by those outside the industry — terms like “inside baseball” and “heel turn” are exceptions to the rule — but trying to understand the ins and outs of this new world will be all the more confusing until you understand just what those involved are talking about. Online marketing is no different, and if you’re going to put the best foot forward for your business, you’re going to have to learn the lingo.
Don’t worry — there isn’t going to be a quiz at the end of this. Ready to jump into the world of online marketing? Get to know these terms you’re about to see everywhere.
SEO – Search Engine Optimization
Want your website to show up when potential customers looking for information on your industry head to Google? That’s where search engine optimization comes into play. Having great SEO involves multiple factors, many of which the public never sees, that work in combination to tell Google and other search engines that your page is important. If you have a website, SEO is the first subject you’re going to want to familiarize yourself with.
SEM – Search Engine Marketing
Once your website is up and running, the careful management of your SEO never ends. Growing your web traffic will take time, and while there are no shortcuts, earning your way up the search ranks isn’t your only option. Search engine marketing is about buying ads on search engines that will highlight your site, but it’s more than just paying money and getting handed traffic. SEM will take all your knowledge of your industry to create ads that will get you the clicks you’re looking for.
PPC – Pay Per Click
Businesses pay for the ads you see on search engines and social media. Unlike billboards where you pay to put your ad up, when it comes to online ads you pay whenever someone clicks on your ads. With pay per click advertising, you set your budget based on how much you’re willing to pay every time someone clicks on your ad. If you’re looking for business leads, PPC is going to become your new best friend.
This is just a handful of the terms that you’ll need to become familiar with in order to get your website to the masses. Need some help unlocking your website’s full potential? Design At Work can help get your going up the search engine ranks in no time.