When you use a search engine like Google, Bing or Yahoo! to find information, you might see some results “pinned” to the very top of the results page that match your search. How did those websites get such prime real estate? It’s simple, really: they engaged in “pay per click,” or PPC marketing.
Pay per click, or PPC for short, is a marketing model where advertisers pay a fee each time one of their ads is clicked. It’s a way for businesses to buy visits to their sites, rather than getting those visits organically through regular search queries or organic search engine rankings.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to buy placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business or its services. Every time the ad is clicked, the business pays the search engine a small fee. When PPC is used correctly, the fee per click is trivial in the grand scheme of things, since the visit is worth more than what you pay for it. In other words, if a business pays $2 for a click, but the click results in a $200 sale, then the company has made a good-sized profit.
A successful PPC campaign requires good strategy and creative thinking. You have to research the right keywords and organize those words into good quality content that are optimized for conversions. It’s also important to note that search engines reward advertisers who can create pertinent, targeted pay-per-click campaigns by charging them less for the ad clicks. If your ads and landing pages are relevant and satisfying to users, Google charges you less per click, which ultimately means more money in your pocket.
PPC campaigns have very distinct advantages. It’s good for the people searching, good for the advertisers and good for the search engines. Research indicates that users click on paid search ads more often than any other form of digital advertising which means that people really don’t mind being advertised to, as long as the advertising is relevant to their needs. PPC is good for advertisers because it offers businesses a great way to get their product and message to their target audience. It’s also good for the search engines because PPC allows search engines to cater to users and advertisers at the same time. The searchers are their users and the advertisers are their revenue source. So connecting users with relevant results based on their search queries, results in the advertisers making money, which lands more money in the search engine’s pockets.
Design At Work is an expert in PPC advertising, and we know exactly how to fine tune your digital voice to make you the most visible to your prime customers online, so you can get the most bang for your buck on every click. Let our team of digital marketing gurus guide you through the PPC process so you can sit back, relax and enjoy the clicks.
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