A buyer persona is helpful when developing an advertising plan because it creates an identity that is relatable with your target audience. Successful execution of a buyer persona begins with audience research — you have to understand who you are marketing to in order to have a buyer persona that speaks to them. When a buyer persona is included as part of an advertising plan it creates a campaign that is tuned in to the demographic you are trying to reach.
What is a Buyer Persona?
A buyer persona is the identity of your brand that mirrors the profile of your target audience. It is relatable to them beyond the typical business-to-consumer marketing because it is geared around how they think, what they like and even the challenges they face as individuals.
Why is a Buyer Persona Important?
A buyer persona is important because it makes an advertising campaign more personal and emotionally speaks to the audience being targeted. When a target audience can see how a brand fits into their lifestyle, they are more likely to choose it because they find it relatable with their personal needs. It builds trust through understanding between the brand and consumer, ultimately nurturing brand loyalty that will keep customers coming back for more.
How Can I Create a Buyer Persona?
To create a buyer persona, you must conduct audience research and ensure you understand the consumers you are marketing to before implementing it as part of your campaign. Once you have clearly identified your demographic, and understand how your product relates to their lifestyle, then you are ready to start an advertising plan that includes personal touches that your audience can identify with.
How to add a buyer persona to your advertising plan does not have to be a mystery. The questions answered above provide a clear starting point to make a distinctive statement with your audience that engages them in a personalized way. If you find that you need more information on how to get started, or need help identifying the needs of your preferred audience, reach out to Design At Work. We are always ready to help!