While COVID-19 has surely changed our daily lives, the country is beginning to open up. Perhaps your business was deemed essential and you didn’t shut down, but the reality is, many companies did have to close their doors these past months. If you were one of those business, here are some great marketing ideas to get you started!
While COVID-19 has surely changed our daily lives, the country is beginning to open up. Perhaps your business was deemed essential and you didn’t shut down, but the reality is many companies did have to close their doors these past months. If you were one of those businesses, and your company is beginning to reopen for clients and customers, here are some great ideas to help get your business back into the marketing game again.
Change it Up
If you’re in need of a marketing refresher, now is as good as ever to consider making changes to your strategy. For example, if you’ve sent emails to your customers before, why not change it up and send a well-designed eBlast, followed by a direct mail campaign to keep them engaged? Following up or doing the unexpected can help your business stay ahead of the competition and always top of mind.
Make it Personal
You may have not seen your customers face-to-face in a while — now is your chance. Think about holding informative seminars or luncheons, with a limited, safe number of attendees, to introduce new product features or services your company has to offer. Giving people a face to remember is key to keeping your business on the right track. The smaller events may even give you the opportunity to make the event more personal.
Stay True to Your Brand
Many companies don’t realize the power of meaningful brand recognition. Customers may not have seen your brand in a while, so make it a point to stay true to your brand image and abide by those standards with every new marketing piece you’re starting to send out. Do your customers know you because of your colors, graphics or imagery? Having people recognize your company’s image and core message will help you rise above the competition.
Create, Don’t Alienate Fans
Social media is a great marketing tool, and hey, it probably kept you connected to your customers while social distancing, but it shouldn’t replace traditional advertising techniques. If you use social media solely as an advertising outlet, your followers will be more likely to hide or unsubscribe from your company’s posts in the future. Sure, getting the word out is great, but sometimes all it takes is posting a random quote about your industry or a little-known trivia fact — those gems will engage people much more than ubiquitous sales pitches.
Don’t Underestimate the Opt-In
Giving your customers the chance to “opt-in” at all contact points is a great way to keep them engaged and informed. Is your email or eNews sign-up box located “above-the-fold” on your website? Do you give them a chance to opt-in on your emails or drive traffic back to your homepage? Having customers choose to receive your emails is a beautiful thing — don’t underestimate its power.
These post-COVID-19 marketing tips are good reminders but don’t forget that your business marketing plan should evolve. Contact Design At Work to learn more about our outsourced marketing services and to take advantage of our marketing strategy know-how.