Whether your organization targets B2B or B2C audiences, you can expand your reach and improve advertising results when you outsource content development. How and why does this work? When you outsource, you get to tap into your content partner’s strengths while freeing up your own time to focus on other areas of the business. It’s sort of like getting double the benefits from your content marketing — the expertise of well-crafted content along with more time to move other projects forward. Here’s why outsourcing your content development is a wise move.
No matter how great your internal team is, there are only so many hours in a day to create content plans and execute on your content marketing goals. So often a company’s content strategy falls by the wayside because no one on the team has time to manage creative content development and implementation.
Hiring a content development team takes the burden off your employees, and you get the benefit of scale. Content teams have the resources to create blog posts, social media engagement across multiple platforms, explainer videos and so much more. Since they’re experts in creating content, you get the benefits of a well-rounded content calendar that creates many customer touchpoints without having to source and hire production teams.
The rules are constantly changing when it comes to search engine optimization and creating “sticky” content that drives engagement. If you don’t have time to stay on top of every trend, you could end up with very little return on your content investment. Partnering with the right team means you have the flexibility to adjust to various platform changes without taking away from your day-to-day business.
You also have the flexibility to get in front of any changes in your own industry. If there’s a major shift in your company, or your line of business, it’s easy to address the changes through a blog post, white paper or video. Working with an external content team is much easier than asking someone in-house to step away from their responsibilities to write an article or put together a guide for the website. With a content team, you get to be ahead of the curve when change happens.
Speaking of being ahead of the curve, establishing thought leadership in your industry does more than provide recognition. It positions your company as knowledgeable and trustworthy. How many C-level executives or subject matter experts have time to write content, develop an overall content strategy, find and develop relationships with partners who can share that content… and still do their jobs? Not many, if any. Yet, quality content can be a deal maker (or breaker) for many companies.
In 2019, 95% of B2B buyers said they look for credible content from industry influencers. Similar numbers have been found among retail consumers when asked about their buying habits. People look for useful content when making buying decisions, and great content can help you build authority and brand loyalty.
There’s a reason 55% of B2C and 84% of B2B companies outsource content development and creation. (And those numbers are expected to keep growing.) Connect with us to find out how we’re helping our clients build brand recognition and improve ROI through content marketing and development. We’re here to help you take your business to the next level!