If you’re trying to best out the competition in your industry, you’ve probably played the SEO game before. As search engines become more sophisticated, search engine optimization has become more and more important for getting your business’s website and content in front of the right people. But to earn your well-deserved spot in a search engine’s unpaid results, there are a few key things to keep in mind. Here are some dos and don’ts of SEO you’ll be glad you stuck to:
DO: Focus Your Content Around Relevant Keywords
Doing SEO keyword research to see how people are searching for businesses in your industry will be beneficial before you begin writing content. Once you’re ready to go, structure your content around those keywords, but make sure not to keyword stuff – at the end of the day, you want to appeal to your target audience, not to the search engine bots.
DO: Link Internally
One SEO benefit is that search engines can more easily find and index your content when you internally link to your best pieces. But be careful – too many links and your content may end up looking spammy. A few relevant links on keywords you want to rank for will increase your SEO optimization.
DON’T: Copy Content
We learned it in school, and it applies to SEO too: plagiarism is bad. Search engines tend to favor original content, so make sure to keep yours fresh and engaging. Take a look at what other businesses in your industry are doing, and draw inspiration from them while putting your own unique spin on you content creation.
DON’T: Focus Exclusively on Text
While written content is the anchor for SEO, creativity is the booster of website traffic. Your audience will benefit from seeing out-of-the-box content on a regular basis. Mix in some video content with your written content to keep your web traffic high and your audience coming back for more.
Optimizing your website or content for SEO is a necessary part of making sure your message is reaching the right people, and with the right SEO skills, your website’s rank will easily climb the search engine ladder. Looking to develop an effective SEO strategy? Get in touch with Design At Work – our team of writers are experts in keeping your website content both relevant and engaging.