DAW Marketing Blog.

We love the work we do, and we’re ready to share with the world what we’ve learned along the way. Check out our blog for insights into the industry and marketing ideas and tips to help you make the right decisions for your business.

Three Ways Your SEO Practices are Hurting Your Rankings

When it comes to search engine optimization (SEO) practices, not every keyword or link is created equal. In fact, certain practices can do more harm than good. How can you make sure the hard work you put into your business’ website is affecting your company in a positive way? The best advice is to remain flexible and on top of the latest trends. SEO best practices change all the time, and it pays to be able to adjust your website’s text accordingly. (An outsourced marketing agency can help guide you in the right direction.) There are, however, a few practices known to make today’s top search engines raise an eyebrow — and shove you down that ever-important list of search results. Here are three ways you might be hurting your company’s chances of standing out online.

You’re Stuffing Your Pages with Unnecessary Keywords.

You know the site. A glance at the preview text makes it seem to be what you’re looking for. When you click, however, the site is filled with meaningless strings of words — and probably a few ads. This approach to SEO is known as “keyword stuffing,” and search engines don’t take kindly to it. While it’s OK (and even encouraged!) to incorporate multiple keywords into your webpages, you should do so in a way that sounds like coherent speech. Your rankings will thank you for it.

You’re Repeating Yourself. You’re Repeating Yourself.  

Repeating large blocks (or worse, entire pages) of text throughout your website sends up red flags to the search engines you’re working so hard to appease. Each page should have its own unique target and text. (Otherwise, why have separate pages?) If you find yourself struggling — say, you want each of your locations to have its own page, but they all do the same thing — consult a professional. A dedicated copywriter with an outsourced marketing agency will be able to help you find something unique to say about each spot, and can optimize that text in the process.

Your Keywords Aren’t in the Right Places.

The best SEO practices don’t just have quality keywords on the right pages. They have them in the right areas on those pages. While there’s more to it than this, the basic gist is that your keywords should have a home in the headline, the first sentence of body text, someplace else on the page — and in the URL, too. If you aren’t taking steps to ensure each webpage, blog post, product listing and the like is formatted in this way, you’re giving search engines the green light to bump the competition ahead of you. (And nobody wants that!)

Search engine optimization can be a bit of a puzzle. The good news is, when handled the right way, it can be a real boon to your business. If you’re interested in learning more about how your SEO practices affect where you appear in search results — or maybe you’d like help optimizing your site — contact Design At Work! Our outsourced marketing experts would love to help.