As a company, your bottom line depends on an effective website – a well-written and informative website attracts customers and generates new business. So, it makes sense that you’d want that website to be as visible as possible. When customers search for your industry or products and services you offer, you want them to be able to easily find your business. Search engine optimization (SEO) plays a huge part in how well your site ranks in online searches, but if you’ve already added SEO keywords to your website, it’s not a task you can check off a list and be done with. With Google constantly tweaking its SEO algorithm, companies will benefit from a periodic review and refresh of their SEO. This process can be a little tricky, but the experts at Design At Work are always ready to help!
Check Up on Your Keywords
Make sure you’re still ranking well for the keywords you’ve integrated into your site already (you should do this once every quarter or so). Check on metrics like average monthly searches and average search volume – when you see a decrease in those metrics, it may be time to refresh your SEO.
The title tags and meta descriptions on your web pages should contain your target keywords and should regularly be checked when you hear about changes to Google’s algorithm. As you notice your website ranking change, adjust the keywords on your website pages accordingly.
Refresh Old Content
Look back at old web page content and blog posts and make sure those pages are still performing well every few months. You can tell how a page is doing by how many visitors the page is receiving. If the page isn’t performing well, there a few things you can refresh: the title tag, meta description and body copy are good places to start. You can also promote refreshed blog content on social media or link to it in newer content.
At Design At Work, we have a team of experienced writers and web developers well-versed in SEO strategy and how to keep your website on top. Contact our team to find out how we can help your search engine rankings soar.