Consider these seven easy things you can tackle to help improve the functionality and aesthetics of your website. Website marketing is not as difficult as you may think!
1. Take Better Photos
Let’s face it — most people are visual. According to the Social Science Research Network, 65% of us are visual learners. What this means for your website is that if you have too much text and blurry, chopped up or low-resolution images posted, people may leave or be unclear of what services or products you sell. Tell your story better with high-resolution photos and infographics for others to enjoy.
2. Located in Plain Sight
Depending on what your services are, each web page should always contain these three things: Your company name, an address and a phone number. Keep this information on every page, and your customers will never have a problem getting in touch with you.
2. Content is Key
Let’s start with something you might already know. Your content matters! Images and videos are great, but that doesn’t mean you can skimp on creating quality copy. Depending on what your services are, your content should be clear, concise and speak with the right tone and voice to your customer. In other words, give them what they need to understand fully what your business offers. Bonus Tip: Place industry-related keywords into your content to get new visitors to your site.
4. Customer Reviews Matter
You may offer the best services in the whole country, but no one will know if you don’t showcase the customers who back you up on that statement. With the average consumer spending almost 14 minutes reading reviews before making a decision, is there time to waste? Locate your customer reviews and display them somewhere on your website. We recommend at the bottom above your contact information in a simple plain text box. Make it a point to switch them out as you get new ones to keep them fresh.
5. Have Some Heart
Your ‘About Us’ page honestly does say a lot about you as a company and as a business owner. Feature your story, your work culture and your employees to encourage viewers to feel connected to you and your brand. When a customer feels connected, they are more likely to make a purchase. It takes about 0.05 seconds for a user to form an opinion about your website. Make a bigger and better impact by pairing a face or two with your company’s name.
6. More Products, More Pages
Someone who feels the need to scroll on one page for more than a few minutes may quickly leave your website and search elsewhere for what they want, even if you have it! If you have a ton of products or offer a lengthy menu of services, it’s better to break up the text and separate items on different pages.
7. Make it Compatible for Those On-the-Go
52.2% of all web traffic worldwide was recorded through mobile usage. If your website isn’t mobile-friendly, you could be losing a good amount of business. Make sure your website looks just as good on a mobile phone as is does on a desktop. Find a site software that offers both and test it until it’s right!
As a company owner or manager, we understand you’re busy! That’s why we offer a ton of exceptional services to help people boost their online presence and make the impact they want to see. View our portfolio and contact Design At Work today to get started and improve your website marketing skills!