To keep your small business moving forward, you want to use a variety of small business marketing strategies or ideas. While many options exist, today we’re discussing the ones you shouldn’t miss. Lace up your shoes and put your best foot forward — your small business will be off to the races with these often-overlooked small business marketing strategies!
1. Get Noticed
Network. Find ways to get involved in your community. Join business associations and chambers. You want to be seen and propel your brand to generate business leads — this is a crucial part of small business marketing. To start, consider coming up with an elevator pitch that you can share with those you meet. You should be able to tell people about your small business in approximately 30 seconds or less. But keep it interesting! You want to engage and intrigue your audience.
2. Maintain a Website
Don’t have a website? Have one that needs to be updated? A fully functioning, professional website is not only essential to small business marketing, it is a necessity. You need a space that’s all about your small business, a place the collateral you’ve already created, like business cards and brochures, can drive traffic to. Let your website work for you. Enable things like Google Analytics to help you keep track of traffic and take steps to ensure your website is optimized for search engines. Marketing for small businesses is made easier with a well-established website.
3. Claim Your Business
So, you’ve gotten noticed and you’ve got a great website. But have you claimed your business on popular sites like Google and Yelp? Have you been verified on Facebook? With technology at our fingertips, the first thing most potential customers and clients do is search for your small business. They Google you, they look at your reviews on Yelp and they seek you out Facebook to learn more about your brand. Meet them there. Don’t leave them hanging. When it comes to marketing for small businesses, claiming your business is vital.
Whether you are just getting started or have been in business for many years, make sure you take these three small business marketing tips into consideration. Need assistance? Design At Work is here to lend a helping hand and has a team of professionals ready to see you across the finish line.